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Understanding the impact of social media on the process of value co-creation

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dc.contributor.author Goyal, Praveen
dc.date.accessioned 2023-05-10T10:13:57Z
dc.date.available 2023-05-10T10:13:57Z
dc.date.issued 2018
dc.identifier.uri https://www.bloomsbury.com/in/facets-of-business-excellence-in-marketing-and-strategy-9789388630054/
dc.identifier.uri http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10756
dc.description.abstract The added objectives of FOBE 2018 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas and to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad. The conference will be a regular event to make it an ideal platform for people to share views and experiences in the formulation and implementation of Strategy, Information Technology, Marketing and other facets of Business Administration. Hope this volume finds space in the minds of the practicing world of business and draws new landscapes in future. en_US
dc.language.iso en en_US
dc.publisher Bloomsbury Publishing en_US
dc.subject Management en_US
dc.subject Marketing en_US
dc.subject Strategy en_US
dc.subject Business excellence en_US
dc.title Understanding the impact of social media on the process of value co-creation en_US
dc.type Book chapter en_US


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