| dc.contributor.author |
Routroy, Srikanta |
|
| dc.date.accessioned |
2023-08-19T04:10:01Z |
|
| dc.date.available |
2023-08-19T04:10:01Z |
|
| dc.date.issued |
2016 |
|
| dc.identifier.uri |
https://www.emerald.com/insight/content/doi/10.1108/BPMJ-10-2015-0135/full/html |
|
| dc.identifier.uri |
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11530 |
|
| dc.description.abstract |
The purpose of this paper is to identify, rank, classify and establish the structural relationships between the preferred customer enablers (PCEs). This analysis would assist a manufacturer in selectively exercising the PCEs and effectively run-through the concept of reverse marketing in the buyer-supplier relationships |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Emerald |
en_US |
| dc.subject |
Mechanical Engineering |
en_US |
| dc.subject |
Supply chain |
en_US |
| dc.subject |
Relationship marketing |
en_US |
| dc.subject |
Relationship marketing |
en_US |
| dc.subject |
Relationship marketing |
en_US |
| dc.subject |
Buyer-supplier relationships |
en_US |
| dc.subject |
Suppliers |
en_US |
| dc.title |
Analysis of preferred customer enablers from supplier’s perspective |
en_US |
| dc.type |
Article |
en_US |