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Study on manufacturer–dealer relationships for strategic alignment

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dc.contributor.author Routroy, Srikanta
dc.date.accessioned 2023-08-23T03:45:16Z
dc.date.available 2023-08-23T03:45:16Z
dc.date.issued 2020-02
dc.identifier.uri https://www.emerald.com/insight/content/doi/10.1108/JGOSS-04-2019-0031/full/html
dc.identifier.uri http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11577
dc.description.abstract Dealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the purpose of this paper is focused on developing sustainable strategic relationships between manufacturer and dealer en_US
dc.language.iso en en_US
dc.publisher Emerald en_US
dc.subject Mechanical Engineering en_US
dc.subject Fuzzy analytical hierarchy process en_US
dc.subject Quality function deployment en_US
dc.subject Business improvement en_US
dc.subject Paint supply chains en_US
dc.title Study on manufacturer–dealer relationships for strategic alignment en_US
dc.type Article en_US


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