Abstract:
Rapid economic and industrial growth of emerging economies like India is posing environmental and social problems not only to their own countries but also to the world. The adoption of environmentally conscious technologies (ECT) in emerging countries faces many obstacles. This paper identifies eleven obstacles to ECT adoption from review of literature. Further an interpretive structural modelling technique has been used to develop a structural model to obtain a proper hierarchy and interrelationship among the obstacles. This model will help the decision makers in industry and government to prioritize the focus on the obstacles for adoption of ECT