| dc.contributor.author |
Nigam, Achint |
|
| dc.date.accessioned |
2025-02-17T06:22:08Z |
|
| dc.date.available |
2025-02-17T06:22:08Z |
|
| dc.date.issued |
2024-03 |
|
| dc.identifier.uri |
https://www.emerald.com/insight/content/doi/10.1108/imr-05-2022-0113/full/html |
|
| dc.identifier.uri |
http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17797 |
|
| dc.description.abstract |
This study aims to investigate an under-researched area, an international marketing perspective, based on international dynamic capability, environmental sustainability and organizational marketing performance in gamification and non-gamification-based organizational culture (OC). This paper deepens the understanding of gamification-based and non-gamification-based OC influence on innovation capability and environmental and organizational marketing performance through the theory of organizational creativity and the theory of administrative behavior (AB). |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Emerald |
en_US |
| dc.subject |
Management |
en_US |
| dc.subject |
Gamification |
en_US |
| dc.subject |
Sustainablity |
en_US |
| dc.subject |
Innovation |
en_US |
| dc.title |
Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms |
en_US |
| dc.type |
Article |
en_US |