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Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Dutta, Nirankush
URI: https://www.emerald.com/insight/content/doi/10.1108/ijrdm-05-2022-0166/full/html
http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17855
Date: 2023-07

Abstract:

This study explores the present state of research related to omnichannel retail, investigates retail's different sub-areas and suggests future research directions.

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