| dc.contributor.author |
Goyal, Praveen |
|
| dc.contributor.author |
Chanda, Udayan |
|
| dc.date.accessioned |
2025-02-18T10:41:45Z |
|
| dc.date.available |
2025-02-18T10:41:45Z |
|
| dc.date.issued |
2025-01 |
|
| dc.identifier.uri |
https://www.emerald.com/insight/content/doi/10.1108/bl-10-2023-0288/full/html |
|
| dc.identifier.uri |
http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17857 |
|
| dc.description.abstract |
Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades. |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Emerald |
en_US |
| dc.subject |
Management |
en_US |
| dc.subject |
Green advertising |
en_US |
| dc.subject |
Bibliometric analysis |
en_US |
| dc.subject |
Systematic literature review |
en_US |
| dc.title |
Green advertising: a hybrid literature review using citation and TCM analysis |
en_US |
| dc.type |
Article |
en_US |