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Browsing BITS Faculty Publications by Author "Chouhan, Gajendra Singh"

Browsing BITS Faculty Publications by Author "Chouhan, Gajendra Singh"

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  • Language Media and Society : Essence of Advertising Communication 
    Chouhan, Gajendra Singh (Rawat Publicaiton, 2010)
    In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of ...
  • Multimedia Technology Aided Language Learning: A Classroom beyond Chalkboard 
    Chouhan, Gajendra Singh (ELT Quarterly, 2021-06)
    In the last few decades there has been a tremendous change in the ways that languages are taught with the appearance of communicative and constructivist approaches and the introduction of technological tools. Teachers have ...
  • A Multimodal Discourse Analysis of Select Tourism Video commercials of Incredible India Campaign 
    Chouhan, Gajendra Singh (International Journal of Travel and Tourism, 2021-06)
    The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ...
  • No Kidding, All Business: Children, Advertising and Society 
    Chouhan, Gajendra Singh (Indian Journal of Youth Affairs, 2008)
    Ours is an ancient nation with traditional values. We have been groomed on the staple diet of “Boond Boond Se Sagar Bharta.” Till 15-20 years ago, children were not expected as potential consumers. How to save money was ...
  • Power of New Media and Language Change: What’s Next? 
    Chouhan, Gajendra Singh (The Literati, 2021-07)
    As the use of internet is becoming more commonplace, the younger generation is hooked to it and is using technology to communicate more often. The new found liberty is clearly evident as we see people “tweeting” new words, ...
  • The Preeminence of Soft Skills: Need for Sustainable Employability 
    Chouhan, Gajendra Singh (IJSSIR, 2021-06)
    The progresses of industrialization, rapid technological developments and adaptation of sophisticated technology by industries have resulted in a mismatch between requirements of industry and the products of engineering ...
  • Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy? 
    Chouhan, Gajendra Singh (Bloomsbury India, 2021)
    Product placement is the incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. This paper aims to study the memory effects of ...
  • Reach of Communication Channels in Promoting Family Planning among Women in Rural Rajasthan 
    Chouhan, Gajendra Singh (SSRN, 2021-06)
    Information, Education, and Communication (IEC) is an essential intervention program to publicize health-giving knowledge among the masses and bring behavioural changes in individuals. The program incorporates the basic ...
  • Resurgence of Hindi in the Wake of the Globalisation 
    Chouhan, Gajendra Singh (LANGUAGE IN INDIA, 2006-12)
    Modern India is a multilingual nation. Hindi has come a long way since its adoption as an official language by Indian constitution in 1951.It is recognised as a national language in India and it knits the different mother ...
  • The Rising Tide of Fake News and How to Tackle It: Quickfix Solutions Will only Create More Problems 
    Chouhan, Gajendra Singh (The Times of India, 2021-02-03)
    Fake news affects everyone and everything. It comes to us in myriad shades: viral rumors, morphed images, conspiracy theories, and unconfirmed tweets and posts. There is no easy way out to curb its reach. We may blame young ...
  • Save Our Languages: Act Now! 
    Chouhan, Gajendra Singh (The Asian Conference on Arts and Humanities, 2021-06)
    Are we in a process to have a world with one international understandable language English for all of us or should we have a unique world with our own voices and languages, a world encompassing the marvels of all dialects, ...
  • The Semiotics of Visual Communication in Print Advertisements: How to Read between the Lines 
    Chouhan, Gajendra Singh (SSRN, 2008-04)
    Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong ...
  • Sex in Advertisements: The Magic Mantra of Marketing 
    Chouhan, Gajendra Singh (Excel Books, 2007)
    Sex sells. More so, if the brand is associated with a woman. Sex is a big word in advertising. It is okay with other nations, but in India, people still shrink from it publicly. Most of the MNCs and their products ride on ...
  • Sexist Communication in Advertisements: It’s Not Fair Honey! 
    Chouhan, Gajendra Singh (Aadi Publications, 2021-06)
    Money makes the mare go. Similarly market makes the language dance to its tune. Deepika Padukone sells coffee by belly-dancing. John Abraham sells almost everything with his shirt off. Mangoes as sex aids and deodorants ...
  • Social Media Advertising and Public Awareness: Touching the LGBT Chord! 
    Chouhan, Gajendra Singh; Shukla, Tanu (Journal of International Women’s Studies,, 2016)
    Advertising is a form of persuasive communication with an audience. It is a promotional tool that helps in selling new ideas, products, and services through print, electronic and digital media. Advertising as one of the ...
  • Soft Skills Beyond Classroom: Taking a Leaf out of Obama’s India Visit 
    Chouhan, Gajendra Singh (IUP, 2021-06)
    With the changing business environment where more emphasis is on the knowledge based economy, the employees are deliverable when they conceive the interpersonal dynamics of workplace and change, update and share themselves ...
  • Soft Skills: A Panacea for Enhancing Engineering Graduates’ Employability in IT Industry 
    Chouhan, Gajendra Singh (IUP, 2016-01)
    Information technology is always volatile as new gadgets and innovation dominate the sector’s constantly shifting environment. In such ever changing landscape, meeting the IT employers’ skills need from the current and ...
  • Soft Skills: An Integrated Approach to Maximise Personality 
    Sharma, Sangeeta; Chouhan, Gajendra Singh (Wiley, 2016)
    The book features a practical and time-tested learning program on soft skills that prepares job aspirants to build employment skills quickly. The book is designed with a clear objective to identify the need of the present ...
  • A Study of First Page Advertising Trends in Select Indian Newspapers 
    Chouhan, Gajendra Singh (IUP, 2021-06)
    Newspapers are a marketing force to reckon within a developing country like India with huge daily circulations. Advertisements are present on each and every page of any newspaper including the first page. The present paper ...
  • The Teaching Year No One Could Have Planned For 
    Chouhan, Gajendra Singh (Harvard Business Publishing, 2020)
    This shift was unusual and abrupt. The first few classes were quite dull and unrealistic, as if you are all alone in a big classroom echoing your own voice. Gradually, online classes became more human and playful as the ...

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