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Browsing BITS Faculty Publications by Author "Chouhan, Gajendra Singh"

Browsing BITS Faculty Publications by Author "Chouhan, Gajendra Singh"

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  • Advertising for Amul Butter: Can a Classic Campaign Sustain Forever? 
    Chouhan, Gajendra Singh (SSRN, 2021-04)
    Almost everyone in India grows up watching Amul butter girl, one of the loveliest and adorable advertising mascots that has become an ultimate breakfast brand. Of all the advertising brands, Amul butter and its girl ...
  • Advertising in Top National English Dailies: Which Newspaper is Winning The Brands? 
    Chouhan, Gajendra Singh (Commonwealth Journal of Commerce & Management Research, 2021-06)
    Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have ...
  • Advertising Language: The Psychology behind the Advertising Messages 
    Chouhan, Gajendra Singh (LANGUAGE IN INDIA, 2021-07)
    Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear ...
  • Advertising Through Face Book: Reach And Impact On Youth 
    Chouhan, Gajendra Singh (Spark, 2021-06)
    Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising ...
  • Advertising through Social Media Networks: Let’s Catch up with the Internet Audience. 
    Chouhan, Gajendra Singh (IJRCM, 2011-04)
    Advertisers are always looking out for new ways of advertising to push their products and services in the markets. Advertising is one such activity that thrives on newness of presentation techniques and uniqueness of ...
  • Challenges and Opportunities in Online Learning Amid COVID-19: A Study on Hearing–Speech Impaired Students of Jammu and Kashmir 
    Chouhan, Gajendra Singh (Sage, 2022-03)
    The pandemic is a distressing time for academia. The past 24 months have caused a deeper rift between learning and teaching. Online classes have become necessary overnight, but the transition was not smooth and productive. ...
  • Cognizance of Media Literacy in Higher Education 
    Chouhan, Gajendra Singh (Kalpaz Publications, 2021-06)
    There is rising unanimity for better transparency in the process for determining the promising education system in the country. In this respect, the role of higher education system is very critical in the current scenario. ...
  • Communication in a Globalised World: Lets Speak Up 
    Chouhan, Gajendra Singh (Authors Press, 2011-09)
    The present book successfully addresses the global communication issues and suggests remedies for the communication challenges being faced around the globe. It has 19 papers drawn from teachers and researches spread out ...
  • Consumer Psychology and Memory Recall Effect: An Analytical Study on Comparative Advertising 
    Chouhan, Gajendra Singh; Shukla, Tanu (Learning Community, 2016)
    Advertising is all about competing with brands and proving its superiority over other brands. Competition through comparison is a creative form of advertising profession and offers leading edge for a brand, adds to its ...
  • Effectiveness of Advertising Viewability in Digital Ecosystem: How to Get the Best Out of the Money We Invest 
    Chouhan, Gajendra Singh (Bloomsbury India, 2019)
  • Empowering Education through New Technology: Let Learning be Simple, Human and Valuable 
    Chouhan, Gajendra Singh (Spark, 2021-06)
    Modern classroom is undergoing profound technological changes brought about by what has been called the information revolution. The information technology places new demands on teaching fraternity, changing what they must ...
  • Functional English 
    Chouhan, Gajendra Singh (Cengage Learning India, 2019)
    This textbook is a product of the authors’ long experience and knowledge through their classroom teaching of Technical Communication skills and Modern Advanced English grammar and also by the practical classroom research ...
  • Green Communication: Let the Corporate Walk the Talk 
    Sachdev, Kumar Neeraj; Chouhan, Gajendra Singh (SSRN, 2021-06)
    Is the green wave in business for real, or is it just a corporate alibi? Voices of refusal and disbelief arose in response to corporate communication often indicate some inconsistency between the ethical promises of such ...
  • A Heroic Team India: Inspiring Lessons on Soft Skills from a World-Class Cricket Team 
    Chouhan, Gajendra Singh (SSRN, 2022-02)
    The victory at Gabba is a hallmark of a team’s collective vision and strength to outshine in the face of crisis and prove how the ordinary becomes the extraordinary when they intend to deliver as a single unit. The team ...
  • Hinglish on A Platter: A Toast To New Global Bhasha 
    Chouhan, Gajendra Singh (IUP, 2008-12)
    The world is in transition, and no language will remain same. There is no language in the world that can claim to be pure, permanent and safe in its structure. Changes are inevitable. Languages will change and incorporate ...
  • Human Values and Professional Ethics 
    Chouhan, Gajendra Singh; Shukla, Tanu; Yadav, Anupam (Cengage Learning India, 2017)
    This book aims at sensitizing the young minds about the moral and ethical dimensions pertaining to a wide range of professions. The post-industrial world has accentuated the emergence of new professions and is crystallizing ...
  • India Calling English for Empowerment: Let’s Join the Bandwagon! 
    Chouhan, Gajendra Singh (ELT Quarterly, 2021-07)
    In a global world of today using English is no more a fashion but an essential commodity. As one has to compete globally today, the knowledge of sound English becomes a facilitator and the lack of it a disqualification. ...
  • India, Nationalism and Sedition Debate: Media Trial of JNU Outrage 
    Chouhan, Gajendra Singh; Shukla, Tanu (Media Watch, 2021-06)
    The contemporary debate between patriotic nationalism and the freedom of expression has sparked off in the wake of JNU students' union president arrest on the charges of sedition post the organization of a cultural program. ...
  • Infodemic of Fake News: Hope for Print 
    Chouhan, Gajendra Singh (University News, 2020-12)
    The media reporting of the COVID-19 pandemic has risen the critical questions about the future of journalism. Getting a clear, accurate information of disease is often difficult, as most of us do not know that we are dealing ...
  • Language Change and Advertising Communication: Footloose and Fancy Free 
    Chouhan, Gajendra Singh (Bhhadal Tech Publications, 2013-06)
    Advertising is a very serious business but the language it employs is very playful and creative to communicate its meaning. The degree, to which the language is experimented in advertising communication, has largely been ...

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