The third edition of Technical Communication: Principles and Practice is a comprehensive textbook specially designed to meet the needs of undergraduate students of Engineering. The text material has been restructured to ...

Professional Communication in English is designed as a comprehensive textbook specifically aimed at the undergraduate students of engineering of JNTU, Hyderabad. Adopting a functional and practical approach, the book ...

Media has become such a prominent source of information today that we just cannot ignore it. Apart from traditional media, the alternate media has occupied a major space in the life of an individual. With the dependence ...

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This ...

Teaching is an art which requires systematic exploration in manifestations, be it curriculum design, pedagogical strategies and theories, teaching material and practices, and technological interventions. Due to the interface ...

This study addresses the issue of conspicuous consumption among the British and Indian consumers, focusing on the psychological and brand antecedents, using the context of alcoholic beverages while employing a cross-sectional, ...

Women nowadays have become an integral part of advertisements, both as the consumer and the influencer. Advertisers are usually criticized by the audience for portraying women as stereotypical and decorative objects. The ...

The purpose of this article was to examine the perception of the audience regarding the portrayal of women in Indian TV advertisements and the perception difference among them on the basis of their gender. 125 young adults ...

The word empowerment is overused and misinterpreted. Women always aspire to have her freedom of expression and equality. There is no attempt to prove her superior to men but to stand on equal pedestal and have equal ...

Computational fluid dynamics is taught in many universities and is a trending elective option among engineering students. Although analyzing computational fluid dynamics simulations is exciting enough, the theory is equation ...