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Now showing items 1-20 of 342

Communication Skills for Engineers and Scientists

Sharma, Sangeeta (PHI, 2000)
Are Virtues" Relative" to Culture?

Sachdev, Kumar Neeraj (Philpaper, 2001)
A Clash between Male Chauvinism and Existential Concerns

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2003)

Out of evil cometh good.” one of the important consequences of colonialism in India is the birth of Indian English literature. The process through which it developed had three distinct stages. In the first stage there was ...
Technical Communication: Principles and Practice: Concepts and Applications

Sharma, Sangeeta (OUP, 2003)

Technical Communication: Principles and Practice is specifically aimed at undergraduate students of engineering. With its comprehensive coverage it conforms to be the syllabi of major institutes for their course in Technical ...
Shifting Images of Woman in Anita Desai’s Cry the Peacock

Shekhawat, Sushila (Atlantic Publishers and Distributors Pvt. Ltd., 2004)
Diaphanous Expose of Human Values in Jhimpa Lahiri’s Interpreter of Maladies

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2005)

Since its inception in 19th century, Indian writing in English has coruscated worldwide and the English works of Indian authors have been highly appreciated even by the people of English-speaking nations. Not remaining ...
The Portrait of a Lady: A Journey from Self Deception to Self Destruction

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2005)

Wherever there are people there will be a Literature. A Literature is the record of human experience and people have always been impelled to write down their impressions of life. They do so in diaries and letters, in ...
Communicating at Work: Shifting Paradigms and Emerging Trends

Sharma, Sangeeta (Jain Brothers, 2005)
Disastrous Synthesis of Desire and Duty in Manju Kapur’s Difficult Daughters

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2006)

The new series--Studies in Women Writers in English--is a grateful acknowledgment of the contribution and public recognition of the emerging voice of women in the arena of literature during the last few centuries, and ...
Existential Concerns in Toni Morrison

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2006)

English is being written and read today by more people outside England than inside. This applies no less to the women writers in English across the globe who have made their unmistakable mark in English literature[s], ...
Travails of an Immigrant: A Study of Jhumpa Lahiri’s ‘The Namesake’

Shekhawat, Sushila (Atlantic Publishers and Distributors Pvt. Ltd., 2006-01)

Since its inception in 19th century, Indian writing in English has coruscated worldwide and the English works of Indian authors have been highly appreciated even by the people of English-speaking nations. Not remaining ...
Resurgence of Hindi in the Wake of the Globalisation

Chouhan, Gajendra Singh (LANGUAGE IN INDIA, 2006-12)

Modern India is a multilingual nation. Hindi has come a long way since its adoption as an official language by Indian constitution in 1951.It is recognised as a national language in India and it knits the different mother ...
Sex in Advertisements: The Magic Mantra of Marketing

Chouhan, Gajendra Singh (Excel Books, 2007)

Sex sells. More so, if the brand is associated with a woman. Sex is a big word in advertising. It is okay with other nations, but in India, people still shrink from it publicly. Most of the MNCs and their products ride on ...
Perspectives on Indian Ethics

Sachdev, Kumar Neeraj (Icon Publications Pvt.ltd, 2008)

The collection of research articles in the volume is a contribution to orthodox and heterodox Indian ethical thought. The objecitve in the volume is to offer an expert's perspective on varied concepts such as devotion, ...
No Kidding, All Business: Children, Advertising and Society

Chouhan, Gajendra Singh (Indian Journal of Youth Affairs, 2008)

Ours is an ancient nation with traditional values. We have been groomed on the staple diet of “Boond Boond Se Sagar Bharta.” Till 15-20 years ago, children were not expected as potential consumers. How to save money was ...
The Semiotics of Visual Communication in Print Advertisements: How to Read between the Lines

Chouhan, Gajendra Singh (SSRN, 2008-04)

Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong ...
Technical Communication: English Skills for Engineers

Sharma, Sangeeta (OUP, 2008-09)

Adopting a direct, functional and practical approach, this book presents an exhaustive treatment of the principles and advanced forms of technical communication, both oral and written. In addition to the language skills ...
Hinglish on A Platter: A Toast To New Global Bhasha

Chouhan, Gajendra Singh (IUP, 2008-12)

The world is in transition, and no language will remain same. There is no language in the world that can claim to be pure, permanent and safe in its structure. Changes are inevitable. Languages will change and incorporate ...
Exquisite Depiction of Cultural Sensitivities in Doris Lessing

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2009)

As the academic literature is growing, the vibrant field of global analysis is increasing. Shining a light on the pertinent aspects of postcolonial writing, new urges in postcolonial literature, which is an anthology of ...
An Enchanting Enigma of Kiran Desai’s Stylistic Nuances in The Inheritance of Loss

Sangwan, Devika (Atlantic Publishers and Distributors Pvt. Ltd., 2009)

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