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Browsing Department of Humanities and Social Sciences by Subject "Advertising"

Browsing Department of Humanities and Social Sciences by Subject "Advertising"

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  • Advertising for Amul Butter: Can a Classic Campaign Sustain Forever? 
    Chouhan, Gajendra Singh (SSRN, 2021-04)
    Almost everyone in India grows up watching Amul butter girl, one of the loveliest and adorable advertising mascots that has become an ultimate breakfast brand. Of all the advertising brands, Amul butter and its girl ...
  • Advertising Language: The Psychology behind the Advertising Messages 
    Chouhan, Gajendra Singh (LANGUAGE IN INDIA, 2021-07)
    Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear ...
  • Advertising Through Face Book: Reach And Impact On Youth 
    Chouhan, Gajendra Singh (Spark, 2021-06)
    Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising ...
  • Advertising through Social Media Networks: Let’s Catch up with the Internet Audience. 
    Chouhan, Gajendra Singh (IJRCM, 2011-04)
    Advertisers are always looking out for new ways of advertising to push their products and services in the markets. Advertising is one such activity that thrives on newness of presentation techniques and uniqueness of ...
  • Advertising: Planning and Implementation 
    Sharma, Sangeeta (PHI, 2021)
    Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This ...
  • Culture in advertising: model for Indian markets 
    Sharma, Sangeeta (Taylor & Francis, 2020-08)
    Advertising is omnipresent and cannot be ignored. The advertisers intertwine the cultural practices prevalent in the country to make a lasting impact on the viewers. The culture of the nation has a deep impact on the ...
  • Effectiveness of Advertising Viewability in Digital Ecosystem: How to Get the Best Out of the Money We Invest 
    Chouhan, Gajendra Singh (Bloomsbury India, 2019)
  • Impact of Creativity in Advertising on Customer's Recall Value 
    Sharma, Sangeeta (Taylor & Francis, 2022)
    Globalization has substantially bolstered international competition, requiring marketers to come out with innovative strategies in designing the advertisements. If the advertisement is brimming with creativity, it can ...
  • Language Change and Advertising Communication: Footloose and Fancy Free 
    Chouhan, Gajendra Singh (Bhhadal Tech Publications, 2013-06)
    Advertising is a very serious business but the language it employs is very playful and creative to communicate its meaning. The degree, to which the language is experimented in advertising communication, has largely been ...
  • Language Media and Society : Essence of Advertising Communication 
    Chouhan, Gajendra Singh (Rawat Publicaiton, 2010)
    In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of ...
  • No Kidding, All Business: Children, Advertising and Society 
    Chouhan, Gajendra Singh (Indian Journal of Youth Affairs, 2008)
    Ours is an ancient nation with traditional values. We have been groomed on the staple diet of “Boond Boond Se Sagar Bharta.” Till 15-20 years ago, children were not expected as potential consumers. How to save money was ...
  • Role Portrayal of Women in Advertising: An Empirical Study 
    Sharma, Sangeeta (Bepress, 2021-09)
    One of the sensitive areas in the world of advertising and marketing is the portrayal of women. Women are an indispensable part of Indian society as they constitute half of the population and play critical roles. However, ...
  • Sex in Advertisements: The Magic Mantra of Marketing 
    Chouhan, Gajendra Singh (Excel Books, 2007)
    Sex sells. More so, if the brand is associated with a woman. Sex is a big word in advertising. It is okay with other nations, but in India, people still shrink from it publicly. Most of the MNCs and their products ride on ...
  • Sexist Communication in Advertisements: It’s Not Fair Honey! 
    Chouhan, Gajendra Singh (Aadi Publications, 2021-06)
    Money makes the mare go. Similarly market makes the language dance to its tune. Deepika Padukone sells coffee by belly-dancing. John Abraham sells almost everything with his shirt off. Mangoes as sex aids and deodorants ...
  • Social Media Advertising and Public Awareness: Touching the LGBT Chord! 
    Chouhan, Gajendra Singh; Shukla, Tanu (Journal of International Women’s Studies,, 2016)
    Advertising is a form of persuasive communication with an audience. It is a promotional tool that helps in selling new ideas, products, and services through print, electronic and digital media. Advertising as one of the ...
  • Understanding the Impact of Advertising on Children and Redefining the Laws of Living in India 
    Lata, Pushp (2009)
    The objective of this paper is to explore the harmful effects of advertising on children’s mental and physical health. The study includes the analysis and the impact of various advertisements, which appear on television ...
  • Unfair Promotion of Whitening Creams: Is Beauty No More Skic 
    Chouhan, Gajendra Singh (Media Watch, 2021-06)
    Fairness industry is a multi-billion business endorsing the notion that being ‘fair’ is beautiful and being ‘dusky’ is always risky. This article explores how the advertising of fairness cream belittles the existence of ...
  • Women Empowerment Through Advertising 
    Sharma, Sangeeta (EJSS, 2019-07)
    The word empowerment is overused and misinterpreted. Women always aspire to have her freedom of expression and equality. There is no attempt to prove her superior to men but to stand on equal pedestal and have equal ...

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