We present in the paper a brief account of ethics and its theoretical frameworks, focusing in particular on deontological theory. We extend the account of ethics to applied ethics in order to analyze various applications ...

Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have ...

Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising ...

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This ...

Understanding a student’s dictionary search preferences is crucial for us to determine learner language needs. We can restructure our instructional materials and strategies for our learners. This paper reports a small-scale ...

This article investigates the crucial role of operatic theatre tradition in representing the mountain culture of Uttarakhand, a region that became the twenty-seventh state of the Republic of India in 2000. Uttarakhand ...

This exploratory study assessed the ability of six theory-derived variables representing possible signifiers for the Western cultural components of psychotherapy for predicting attitudes towards professional psychological ...

Privacy is essential to individuals as it gives them space to be themselves without judgement and discrimination. Employers collect information about employees, and ethical issues arise while handling their records, even ...