We present in the paper a brief account of ethics and its theoretical frameworks, focusing in particular on deontological theory. We extend the account of ethics to applied ethics in order to analyze various applications ...

The study aims to analyse the educational and professional inequalities using the capability approach. . Using the capability approach with distinct secondary datasets, it attempts to comprehend inequalities in understanding ...

Almost everyone in India grows up watching Amul butter girl, one of the loveliest and adorable advertising mascots that has become an ultimate breakfast brand. Of all the advertising brands, Amul butter and its girl ...

Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear ...

Advertisers are always looking out for new ways of advertising to push their products and services in the markets. Advertising is one such activity that thrives on newness of presentation techniques and uniqueness of ...

Babasaheb Dr. Bhimrao Ramji Ambedkar (1891–1956), a contemporary Indianthinker and the chief architect of the Constitution of India, has significantly im-pacted the socio-religious landscape of India. His vision of social ...

Understanding a student’s dictionary search preferences is crucial for us to determine learner language needs. We can restructure our instructional materials and strategies for our learners. This paper reports a small-scale ...

This article investigates the crucial role of operatic theatre tradition in representing the mountain culture of Uttarakhand, a region that became the twenty-seventh state of the Republic of India in 2000. Uttarakhand ...

This exploratory study assessed the ability of six theory-derived variables representing possible signifiers for the Western cultural components of psychotherapy for predicting attitudes towards professional psychological ...