Department of Humanities and Social Sciences: Recent submissions

  • Communication in a Globalised World: Lets Speak Up 
    Chouhan, Gajendra Singh (Authors Press, 2011-09)
    The present book successfully addresses the global communication issues and suggests remedies for the communication challenges being faced around the globe. It has 19 papers drawn from teachers and researches spread out ...
  • India Calling English for Empowerment: Let’s Join the Bandwagon! 
    Chouhan, Gajendra Singh (ELT Quarterly, 2021-07)
    In a global world of today using English is no more a fashion but an essential commodity. As one has to compete globally today, the knowledge of sound English becomes a facilitator and the lack of it a disqualification. ...
  • Save Our Languages: Act Now! 
    Chouhan, Gajendra Singh (The Asian Conference on Arts and Humanities, 2021-06)
    Are we in a process to have a world with one international understandable language English for all of us or should we have a unique world with our own voices and languages, a world encompassing the marvels of all dialects, ...
  • Advertising through Social Media Networks: Let’s Catch up with the Internet Audience. 
    Chouhan, Gajendra Singh (IJRCM, 2011-04)
    Advertisers are always looking out for new ways of advertising to push their products and services in the markets. Advertising is one such activity that thrives on newness of presentation techniques and uniqueness of ...
  • Soft Skills Beyond Classroom: Taking a Leaf out of Obama’s India Visit 
    Chouhan, Gajendra Singh (IUP, 2021-06)
    With the changing business environment where more emphasis is on the knowledge based economy, the employees are deliverable when they conceive the interpersonal dynamics of workplace and change, update and share themselves ...
  • Empowering Education through New Technology: Let Learning be Simple, Human and Valuable 
    Chouhan, Gajendra Singh (Spark, 2021-06)
    Modern classroom is undergoing profound technological changes brought about by what has been called the information revolution. The information technology places new demands on teaching fraternity, changing what they must ...
  • Language Change and Advertising Communication: Footloose and Fancy Free 
    Chouhan, Gajendra Singh (Bhhadal Tech Publications, 2013-06)
    Advertising is a very serious business but the language it employs is very playful and creative to communicate its meaning. The degree, to which the language is experimented in advertising communication, has largely been ...
  • Who Breaks My News? – Business of Breaking News and its Retention Value 
    Chouhan, Gajendra Singh (Scholarly Research Journal for Interdisciplinary Studies, 2021-06)
    Today we are breathing the air of information. Communication has become a necessity and it is fast evolving into a powerful social currency. Exchange of information is shaping the world around us by the minute. In such a ...
  • The Preeminence of Soft Skills: Need for Sustainable Employability 
    Chouhan, Gajendra Singh (IJSSIR, 2021-06)
    The progresses of industrialization, rapid technological developments and adaptation of sophisticated technology by industries have resulted in a mismatch between requirements of industry and the products of engineering ...
  • Power of New Media and Language Change: What’s Next? 
    Chouhan, Gajendra Singh (The Literati, 2021-07)
    As the use of internet is becoming more commonplace, the younger generation is hooked to it and is using technology to communicate more often. The new found liberty is clearly evident as we see people “tweeting” new words, ...
  • Multimedia Technology Aided Language Learning: A Classroom beyond Chalkboard 
    Chouhan, Gajendra Singh (ELT Quarterly, 2021-06)
    In the last few decades there has been a tremendous change in the ways that languages are taught with the appearance of communicative and constructivist approaches and the introduction of technological tools. Teachers have ...
  • Advertising Through Face Book: Reach And Impact On Youth 
    Chouhan, Gajendra Singh (Spark, 2021-06)
    Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising ...
  • Advertising in Top National English Dailies: Which Newspaper is Winning The Brands? 
    Chouhan, Gajendra Singh (Commonwealth Journal of Commerce & Management Research, 2021-06)
    Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have ...
  • Sexist Communication in Advertisements: It’s Not Fair Honey! 
    Chouhan, Gajendra Singh (Aadi Publications, 2021-06)
    Money makes the mare go. Similarly market makes the language dance to its tune. Deepika Padukone sells coffee by belly-dancing. John Abraham sells almost everything with his shirt off. Mangoes as sex aids and deodorants ...
  • Cognizance of Media Literacy in Higher Education 
    Chouhan, Gajendra Singh (Kalpaz Publications, 2021-06)
    There is rising unanimity for better transparency in the process for determining the promising education system in the country. In this respect, the role of higher education system is very critical in the current scenario. ...
  • Soft Skills: A Panacea for Enhancing Engineering Graduates’ Employability in IT Industry 
    Chouhan, Gajendra Singh (IUP, 2016-01)
    Information technology is always volatile as new gadgets and innovation dominate the sector’s constantly shifting environment. In such ever changing landscape, meeting the IT employers’ skills need from the current and ...
  • A Study of First Page Advertising Trends in Select Indian Newspapers 
    Chouhan, Gajendra Singh (IUP, 2021-06)
    Newspapers are a marketing force to reckon within a developing country like India with huge daily circulations. Advertisements are present on each and every page of any newspaper including the first page. The present paper ...
  • A Multimodal Discourse Analysis of Select Tourism Video commercials of Incredible India Campaign 
    Chouhan, Gajendra Singh (International Journal of Travel and Tourism, 2021-06)
    The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ...
  • Consumer Psychology and Memory Recall Effect: An Analytical Study on Comparative Advertising 
    Chouhan, Gajendra Singh; Shukla, Tanu (Learning Community, 2016)
    Advertising is all about competing with brands and proving its superiority over other brands. Competition through comparison is a creative form of advertising profession and offers leading edge for a brand, adds to its ...
  • India, Nationalism and Sedition Debate: Media Trial of JNU Outrage 
    Chouhan, Gajendra Singh; Shukla, Tanu (Media Watch, 2021-06)
    The contemporary debate between patriotic nationalism and the freedom of expression has sparked off in the wake of JNU students' union president arrest on the charges of sedition post the organization of a cultural program. ...

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