Browsing Department of Management by Author "Dutta, Nirankush"

Now showing items 1-14 of 14

Dangal : Cinematic Representation of Competitive Marketing Strategy

Bhat, Anil Kumar; Dutta, Nirankush (PIJM, 2017-08)

Directed by Nitesh Tiwari and starring Aamir Khan, Dangal is an Indian Hindi language biographical sports drama, which emerged as the first mainstream Hindi film to cross the ` 350 crores mark. The movie presents a lot of ...
Direct to Consumer eCommerce (D2C) Business Model: The Dilemma of Getting It Right

Dutta, Nirankush (IGI Global, 2023)

Digital technologies are changing both the national and global business landscapes. Digitalization within firms and industries and newcomers from other fields give new conditions for competition through new business ...
Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

Dutta, Nirankush; Bhat, Anil Kumar (Taylor & Francis, 2016-09)

This article explores the effect of store characteristics and interpersonal trust on formation of attitude and intention to purchase from online stores in the context of online social media marketing. Store Brand Knowledge, ...
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market

Bhat, Anil Kumar; Dutta, Nirankush (Harvard Business Publishing, 2016-09)

Powered by 27 million births a year and a growing middle to upper class, India's baby care e-tailing sector is expected to grow to US $500 million by 2017. FirstCry, established in December 2010 with seed capital of Rs. ...
Flipkart: journey of an Indian e-commerce start-up

Bhat, Anil Kumar; Dutta, Nirankush (Emerald, 2014-11)

Founded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. ...
Linking entrepreneurship, innovation and economic growth: evidence from GEM countries

Chadha, Saurabh; Dutta, Nirankush (Inder Science, 2020-06)

Using a simple least squares regression model though analysis of cross-sectional data of the 65 world economies participating in global entrepreneurship monitor (GEM) 2016, this paper explores the role of entrepreneurship, ...
New Product Testing Through Experimental Design: The Case of Varn International Ltd

Bhat, Anil Kumar; Dutta, Nirankush (The Case Center, 2017-03)

The case describes the dilemma while considering development of an economical new product by Varn International Inc aimed at the Indian market. Varn is a globally reputed brand dealing with chemicals, known for the quality ...
A Preliminary Study on the Use of Social Media in Higher Education

Bhat, Anil Kumar; Dutta, Nirankush (SSRN, 2022-02)

The study focused on the influence of social media on students, faculty members and administrators and how they can adopt social media for their academic and work purposes in higher education institutes within India. We ...
Reviewing Current State of Research on the Use of Social Media in Higher Education

Bhat, Anil Kumar; Dutta, Nirankush (RRIJM, 2021-05)

Social media platforms are increasingly gaining popularity for various usages in higher education. However, research in this domain is still in nascent stage, especially in India. Through a systematic review process, this ...
Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing

Dutta, Nirankush; Bhat, Anil Kumar (IIM, Indore, 2016)

Social media marketing is the latest effective tool for disseminating marketing related information, increasing consumer awareness and providing a perception of the size, reputation and ease of transaction associated ...
Smart Configuration for a Successful Smartphone

Dutta, Nirankush; Bhat, Anil Kumar (The Case Center, 2017-06)

The case describes the dilemma while considering the launch of a new smartphone in the highly competitive market of India. The protagonist is the founder of 'New Digital Age'- a smartphone manufacturing unit set up in ...
Use of Social Media in Higher Education: A Systematic Literature Review

Bhat, Anil Kumar; Dutta, Nirankush (International Conference on Marketing, Technology & Society, 2020)

With the growing popularity of social media, institutes of higher education are exploring ways to use it effectively for various education related purposes. However, there is a dearth of research in this domain. The present ...
Using MDS to Reclaim Lost Position to Cheap Chinese Smartphone Brands

Bhat, Arun Kumar; Dutta, Nirankush (The Case Center, 2017-05)

The case deals with the dilemma related to proper positioning of a new smartphone to be launched by NanoTech. The protagonist of the case, Mr Mukesh Bhatia is the Marketing manager of the company and is entrusted with ...
Zivame: Branding Options for an Online Lingerie Retailer

Dutta, Nirankush; Bhat, Anil Kumar (Harvard Business Publishing, 2015-05)

By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help…

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