As the globe is changing so as the business opportunities that sustainability has brought to the corporates. Some companies have started addressing the pressing need of building a sustainable and healthy life for communities ...

The purpose of this paper is to analyze the content of mission statements of India’s Super 50 companies, selected from Forbes India magazine, on multiple aspects such as components, stakeholders’ inclusion, content readability ...

The continuing quest of Indian companies to become leading in the region leads to two research questions: (1) How high performing are Indian organizations currently, compared to other Asian organizations? and (2) What do ...

In this paper, the authors argue that there is a flip side to the business-and-sustainability relationship, which deals with how sustainability affects management practices. The so-called first-class leading companies in ...

The added objectives of FOBE 2018 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas and to promote scientific information exchange between ...

Time has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. In earlier phase of 1970s, ecological issues have emerged ...

The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study.

Using a resource - based view of firms, this study provides a new viewpoint to model functional capabilities of the firm. It also emphasizes that a firm with marketing capabilities leads to superior financial performance ...

The purpose of this paper is to identify and rank the various barriers of the CSR implementation in Indian manufacturing companies. Further, this paper also studies interaction of different barriers.

The present study identifies and prioritizes the barriers pertaining to implementation of corporate social responsibility (CSR) policies in Indian service industries. The 10 most important barriers related to ...