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Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model

Bhat, Anil Kumar; Matai, Rajesh (Indian Journal of Marketing, 2013-05)

The purpose of this study was to find out the dimensions (factors) that customers use in deciding about purchasing a consumer durable, more specifically, a color television. A thirteen item questionnaire was used to elicit ...

Modelling supply chain agility enablers using ISM

Sharma, Satyendra Kumar; Bhat, Anil Kumar (Emerald, 2014-07)

The purpose of this paper is to present an approach to effective supply chain management by understanding the dynamics between various enablers of agile supply chain. Today’s business environment is characterized as a ...

Supply chain risk management dimensions in Indian automobile industry A cluster analysis approach

Sharma, Satyendra Kumar; Bhat, Anil (Emerald, 2013)

Globalization and outsourcing have rendered Indian automotive companies more vulnerable to supply chain (SC) risks. Consequently, companies adopt different supply chain risk management (SCRM) strategies to mitigate SC ...

Supply chain risks: development of model and empirical evidence

Bhat, Anil Kumar; Sharma, Satyendra Kumar (Inder Science, 2014-02)

The purpose of this paper is to understand the relationship between supply chain sources and supply chain risk exposure. The relationship of supply chain risk sources viz. demand risk, supply risk, process/control risk, ...

Supply Chain Risk Assessment Tools and Techniques in the Automobile Industry: A Survey

Bhat, Anil Kumar; Sharma, Satyendra Kumar (IUP, 2014-10)

The importance of managing risk beyond the boundaries of a firm is widely recognized, and the new concept, Supply Chain Risk Management (SCRM) has attracted the attention of practitioners and academicians across the globe. ...

How Successful is the Indian Banking System in Upgrading to Basel III? – Some Exploratory Evidence

Bhat, Anil Kumar (IUP, 2015-07)

The Basel III framework was introduced by the Bank for International Settlements (BIS after the 2008 financial crisis which revealed the shortcomings of the Basel II norms. All the countries are supposed to implement Basel ...

Flipkart: journey of an Indian e-commerce start-up

Bhat, Anil Kumar; Dutta, Nirankush (Emerald, 2014-11)

Founded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. ...

Reputation of Financial Services Companies: A Factor-Analytic Investigation

Bhat, Anil Kumar (IUP, 2015-09)

This work attempts to relate a company’s financials to its reputation and measure reputation risk of publicly traded financial service companies. This research contributes to a better understanding of reputation risk by ...

A classificatory scheme for antecedents of the sources of “online brand equity”

Bhat, Anil Kumar; Rani, Leela (Emerald, 2015-10)

The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity ...

Zivame: Branding Options for an Online Lingerie Retailer

Dutta, Nirankush; Bhat, Anil Kumar (Harvard Business Publishing, 2015-05)

By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help…

FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market

Bhat, Anil Kumar; Dutta, Nirankush (Harvard Business Publishing, 2016-09)

Powered by 27 million births a year and a growing middle to upper class, India's baby care e-tailing sector is expected to grow to US $500 million by 2017. FirstCry, established in December 2010 with seed capital of Rs. ...

Risk Mitigation in Automotive Supply Chain: An Empirical Exploration of Enablers to Implement Supply Chain Risk Management

Sharma, Satyendra Kumar; Bhat, Anil Kumar (Sage, 2016-07)

Supply chain (SC) risk management (SCRM) is a high-level concern for SC professionals. Supply chain risk management implementation is a difficult task because it requires involvement of various firms across the SC. For ...

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

Dutta, Nirankush; Bhat, Anil Kumar (Taylor & Francis, 2016-09)

This article explores the effect of store characteristics and interpersonal trust on formation of attitude and intention to purchase from online stores in the context of online social media marketing. Store Brand Knowledge, ...

Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing

Dutta, Nirankush; Bhat, Anil Kumar (IIM, Indore, 2016)

Social media marketing is the latest effective tool for disseminating marketing related information, increasing consumer awareness and providing a perception of the size, reputation and ease of transaction associated ...

Special Issue on Evidence Based Management for Services Sector

Bhat, Anil Kumar; Sharma, Satyendra Kumar; Chanda, Udayan (IGI Global, 2016)

In today’s globalized economy it becomes increasingly important to continually design and implement innovative practices in the services sector to get sustainable competitive advantage. Though, a concern exists because ...

Path Analysis Model for Supply Chain Risk Management

Bhat, Anil Kumar; Sharma, Satyendra Kumar (IGI Global, 2018)

The purpose of this paper is to develop a model to understand the relationship of supply chain risk sources, risk drivers, and risk mitigation strategies to the overall risk exposure of the firm and to validate the model ...

Relationship between Entrepreneurship Education and Entrepreneurial Intentions: A Validation Study

Bhat, Anil Kumar; Tikoria, Jyoti (Springer, 2017)

Although most of the reputed higher education institutes in India have started entrepreneurship courses, very less emphasis has been given towards finding out the effect of entrepreneurship education and their intentions ...

Dangal : Cinematic Representation of Competitive Marketing Strategy

Bhat, Anil Kumar; Dutta, Nirankush (PIJM, 2017-08)

Directed by Nitesh Tiwari and starring Aamir Khan, Dangal is an Indian Hindi language biographical sports drama, which emerged as the first mainstream Hindi film to cross the ` 350 crores mark. The movie presents a lot of ...

Using MDS to Reclaim Lost Position to Cheap Chinese Smartphone Brands

Bhat, Arun Kumar; Dutta, Nirankush (The Case Center, 2017-05)

The case deals with the dilemma related to proper positioning of a new smartphone to be launched by NanoTech. The protagonist of the case, Mr Mukesh Bhatia is the Marketing manager of the company and is entrusted with ...

Smart Configuration for a Successful Smartphone

Dutta, Nirankush; Bhat, Anil Kumar (The Case Center, 2017-06)

The case describes the dilemma while considering the launch of a new smartphone in the highly competitive market of India. The protagonist is the founder of 'New Digital Age'- a smartphone manufacturing unit set up in ...

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