Business analytics are transforming every industry in modern times, and the retail sector is not an exception to this. However, the adoption of analytics among small and medium enterprises is quite limited. There is a ...

After reading and discussing the case, the participant would be able to: comprehend the ethics in marketing strategies that were displayed by an entrepreneur in the challenging times of the Covid-19 pandemic; appreciate ...

Direct learning methods have been the traditional forms of learning from time immemorial. The late 60’s saw the rise of inquiry based and experiential learning models which have attained some degree of success. More recently ...

Birla Institute of Technology & Science, Pilani, conducts Work Integrated Learning Programmes (WILP) as a means of continuing education for employed professionals. WILP introduced the Transparent Lightboard in 2017 with ...

This paper presents the results of the survey conducted to understand the importance and requirements of soft skills in the IT industry and also the causes behind the lack of soft skills in students. A questionnaire survey ...

This study examines the adoption of subscription-based video on demand (SVOD) streaming services among consumers. Primarily, we explore the moderating effect of the two models of streaming services, standalone streaming ...

This study explores a firm's response to institutional pressure from industry peers on their Social community spending. Social community spending is symbolic of the fulfillment of a firm's corporate social responsibility ...

The extant research has widely investigated the various institutional antecedents of corporate social responsibility (CSR). However, the role of peer groups on the firm’s CSR has received relatively less attention. To this ...

Social enterprises pursue innovation to create socio-economic impact for the marginalized communities. The founders of social enterprises drive goal-oriented innovation, whereas, interactions with ecosystem is crucial to ...

Strength Pharma was an Indian health care company that focused on developing, manufacturing, and marketing products that catered to the sports nutrition market in India