| dc.contributor.author |
Dutta, Nirankush |
|
| dc.date.accessioned |
2025-09-25T10:04:40Z |
|
| dc.date.available |
2025-09-25T10:04:40Z |
|
| dc.date.issued |
2025-01 |
|
| dc.identifier.uri |
https://www.emerald.com/ijrdm/article-abstract/53/4/312/1241792/Generational-dynamics-of-omnichannel-customers?redirectedFrom=fulltext |
|
| dc.identifier.uri |
http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19561 |
|
| dc.description.abstract |
This study explores the shopping orientations of omnichannel customers through the lens of generational cohort theory, which influences their decision-making style while shopping online. It offers key insights into how Generations X, Y and Z interact with digital platforms, helping retailers adapt to the shifting dynamics of modern customers. |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Emerald |
en_US |
| dc.subject |
Management |
en_US |
| dc.subject |
Omnichannel customers |
en_US |
| dc.subject |
Generational cohorts |
en_US |
| dc.subject |
Online shopping orientations |
en_US |
| dc.subject |
MANOVA |
en_US |
| dc.title |
Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types |
en_US |
| dc.type |
Article |
en_US |