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Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains

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dc.contributor.author Goyal, Praveen
dc.date.accessioned 2025-09-25T11:06:57Z
dc.date.available 2025-09-25T11:06:57Z
dc.date.issued 2025-09
dc.identifier.uri https://www.emerald.com/msar/article-abstract/doi/10.1108/MSAR-07-2024-0078/1278529/Enhancing-green-competitiveness-the-role-of-buyer?redirectedFrom=fulltext
dc.identifier.uri http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19563
dc.description.abstract The present study aims to expound on a hidden and intrinsic mechanism that forms green competitiveness for firms. This study establishes a link between buyer-supplier integration and green supply chain (SC) practices in relation to green competitiveness. It highlights how green SC practices shape both operational and marketing competitiveness (MKC). en_US
dc.language.iso en en_US
dc.publisher Emerald en_US
dc.subject Management en_US
dc.subject Buyer-supplier integration en_US
dc.subject Green competitiveness en_US
dc.subject Green supply chain management en_US
dc.subject Q56 en_US
dc.title Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains en_US
dc.type Article en_US


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