dc.contributor.author | Rana, Arunima | |
dc.date.accessioned | 2022-04-30T06:56:46Z | |
dc.date.available | 2022-04-30T06:56:46Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/4519 | |
dc.description | Supervisor: Anil Bhat and Leela Rani | en_US |
dc.language.iso | en | en_US |
dc.publisher | BITS, Pilani | en_US |
dc.subject | Management | en_US |
dc.subject | Brand Equity | en_US |
dc.title | Investigations into Modeling Online Brand Equity | en_US |
dc.type | Thesis | en_US |