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An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication

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dc.contributor.author Walia, Ruppal
dc.date.accessioned 2023-01-24T10:13:36Z
dc.date.available 2023-01-24T10:13:36Z
dc.date.issued 2012-03
dc.identifier.uri http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/8703
dc.description Supervisor (s): Dasgupta, Pinaki; Department of Management en_US
dc.language.iso en en_US
dc.publisher BITS Pilani en_US
dc.subject Management en_US
dc.subject Marketing Communication en_US
dc.title An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication en_US
dc.type Thesis en_US


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