An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication

dc.contributor.author	Walia, Ruppal
dc.date.accessioned	2023-01-24T10:13:36Z
dc.date.available	2023-01-24T10:13:36Z
dc.date.issued	2012-03
dc.identifier.uri	http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/8703
dc.description	Supervisor (s): Dasgupta, Pinaki; Department of Management	en_US
dc.language.iso	en	en_US
dc.publisher	BITS Pilani	en_US
dc.subject	Management	en_US
dc.subject	Marketing Communication	en_US
dc.title	An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication	en_US
dc.type	Thesis	en_US