Browsing by Author "Bhat, Anil Kumar"

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Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing
(ACM Digital Library, 2019) Bhat, Anil Kumar
The advent of online social media (OSM) marketing necessitates further examination of existent studies on the negative word of mouth (NWOM). Earlier studies have focused mostly on the effect of consumption of NWOM. The present research paper, on the other hand, strives to find out the influence of various factors that may motivate users of the OSM to propagate NWOM through these platforms. The results of the study confirm that external motivation factor -- Deal Proneness - significantly induces electronic NWOM (e-NWOM). Also, the moderation effect of Deal Proneness on the relationship between N-eWOM and the factors influencing e-NWOM is discussed.
Are Gen Z Values the New Disruptor for Future Educational Institutions?
(Journal of Higher Education Theory and Practice, 2021) Bhat, Anil Kumar; Mahesh, Jayashree
Do educational organizations need to go beyond the self-imposed dichotomies of preparing students for either career or direct them towards their passions, guide them towards professional success or goad them towards a balance that will keep them happy? Whether models of teaching/learning would have to evolve through disruption or perish in future? That is the motivation for our study which seeks to understand in depth, the values of post-millennial higher education students and suggest consequently a broad contour of academic structure that might accommodate their preferences. We purposely select a sample cohort of brightest Generation Z students of an eminent technological university who can articulate freely their deepest feelings and perceptions about their hopes and fears. Through qualitative research tools we obtain their rich inputs to propose a model of teaching /learning based upon four superordinate Generation Z values (viz. instrumental – career & passions; terminal – success & happiness) in the context of higher education. Finally, we propose a framework for change of educational organizations in terms of their curriculum, pedagogy and culture.
Attracting Students to the Classroom With Innovative Pedagogies
(Sage, 2019-08) Dutta, Nirankush; Bhat, Anil Kumar; Bhattacharya, Sankar Kumar; Mahesh, Jayashree
One of the significant challenges of teaching Master’s in Business Administration (MBA) courses lies in the dynamic nature of the programme itself where the only constant is the change. Hence, the main pedagogical aim in such a programme is teaching students how to continuously learn, unlearn and relearn in a lifelong fashion. There are multiple factors that hinder the learning outcomes of many offered courses in an MBA programme. At Birla Institute of Technology and Sciences (BITS) Pilani, the challenge is enhanced somewhat as the student population pursuing an MBA degree is mostly from an engineering background. Moreover, the institutional regulations do not disqualify students from appearing in any evaluation based on their attendance in the class. Thus, teachers have to incorporate an innovative approach to their teaching style for attracting students to the classrooms
Austerity to materialism and brand consciousness: luxury consumption in India
(Emerald, 2018-05) Bhat, Anil Kumar
The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers.
Bad loan build-up in India: A reflection of soft budget constraint
(Modern Finance Institute, 2024-12) Bhat, Anil Kumar
This paper analyses the non-performing assets (NPA) crisis in the Indian banking system from the perspective of soft budget constraints. Using a panel dataset of 105 publicly listed firms, it explores the relationship between NPAs and bank lending behaviour, particularly examining credit rationing regarding firm size and risk level. The findings indicate that Indian banks favour large firms over smaller ones, while credit rationing is not adequately aligned with borrower riskiness. However, the Asset Quality Review (AQR) by the Reserve Bank of India and the introduction of the Insolvency and Bankruptcy Code (IBC) seem to have enforced risk-based lending to some extent. These results shed light on the systemic issues that drive NPAs, linking them to governance weaknesses and the prevalence of soft budget constraints.
A classificatory scheme for antecedents of the sources of “online brand equity”
(Emerald, 2015-10) Bhat, Anil Kumar; Rani, Leela
The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different researchers have used different marketing variables to indicate the same source of online brand equity. The definitions of the marketing variables change with the change in context, due to the complex e-commerce environment. The marketing variables used in different studies have lead to a conceptual overlap and repetitiveness.
The Cognitive Structure of Online Brand Choice: An Exploratory Study
(Springer, 2019-04) Rani, Leela; Bhat, Anil Kumar
This paper attempts to explore the underlying cognitive structure of online brand choice. Building brand equity is a multistep process that starts with creating brand awareness, developing cues to form strong brand association among consumers, adding value to create better perceived quality, and ultimately making customers loyal to the brand. Building online brand equity follows a similar sequence of steps. In this regard, understanding the consumer behavior and underlying cognitive perceptions is crucial. A consumer may follow different combinations of simple rules while making a purchase or choosing specific brands. In this paper, multidimensional scaling approach is used to determine the underlying cognitive structure of any brand choice. Online retailer brands and travel website brands are taken into consideration. A survey has been conducted to capture the perception of online consumers and analyzed using SPSS. The identified underlying dimensions for online retailers and travel websites are studied and their latent similarities and dissimilarities observed. An overarching consumer cognitive perception framework is then proposed.
Convergence of management practices in India’s IT sector with an a priori validation
(Emerald, 2018-12) Bhat, Anil Kumar; Mahesh, Jayashree
The purpose of this paper is to document similarities and differences between management practices of different types of organizations in India’s IT sector through an empirical survey. The authors expected these differences to be significant enough for us to be able to group a priori this set of companies meaningfully through cluster analysis on the basis of the similarity of their management practices alone.
Creating Mindfulness at Stressed Environment Work-Places through a Self-Training Intervention
(Academy of Management, 2021-06) Bhat, Anil Kumar; Mahesh, Jayashree
Does it take a pandemic to make us realize when our mind is full of anxiety and when we need to protect ourselves by being alert in a state of mindfulness at stressed environment workplaces? With an explosion of scholarly interest in the concept of mindfulness and its uniqueness from the allied concepts in management learning, the effectiveness of organizational mindfulness interventions need further investigation (Reb and Atkins, 2015). There is a lack of convenient and effective mindfulness interventions that could be applied at the futuristic workplaces (Lomas et al., 2017). We attempt to design and test a self-training mindfulness intervention. In this paper we discuss at the outset the importance of mindfulness in constantly evolving organizations and then outline our research study where the effectiveness of the designed self-training intervention is statistically tested. Our intervention comprises of a 4-week module that was introduced among a group of 117 respondents that included doctors, nurses and medical staff from a government hospital. Their mindfulness scores were recorded before and after the implementation of the 4 weeks’ intervention module using the MAAS (Mindfulness Attention and Awareness Scale). The results indicate that the mindfulness intervention caused a significant increase in the mindfulness quotient enhancing overall employee wellbeing. This intervention can be an important tool in enhancing the wellbeing of employees in current organizations that are shrouded by high levels of uncertainty and stress.
Dangal : Cinematic Representation of Competitive Marketing Strategy
(PIJM, 2017-08) Bhat, Anil Kumar; Dutta, Nirankush
Directed by Nitesh Tiwari and starring Aamir Khan, Dangal is an Indian Hindi language biographical sports drama, which emerged as the first mainstream Hindi film to cross the ` 350 crores mark. The movie presents a lot of lessons pertaining to social values, human resources, and competitive marketing strategies, when different scenes are used as similes. This article discussed the scenes of the film from the perspective of competitive marketing strategies for challengers, taking cues from Adam Morgan's Eating the Big Fish and those pointed out by Philip Kotler. In doing so, this article provided an in-depth analysis of the film, which may be of immense value to management trainers and marketing educators in their attempt to explain difficult concepts of management and marketing in a lucid language comprehensible by a large audience.
Does Firm Size Influence Leverage? Evidence from India
(Sage, 2020-02) Bhat, Anil Kumar; Chanda, Udayan
This study aims to investigate the size–leverage relationship in the context of India—one of the important emerging economies. Most of the studies that have tested the relationship between firm size and leverage have been conducted in the developed economies. For testing the much-discussed size–leverage relationship, we employ a large sample of firms for the study over a time span of 17 years from 2002 to 2018. Our findings support the negative size–leverage relationship, confirming the propositions of the pecking order theory. The study has implications for policymakers regarding the development of corporate debt market in India.
E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context
(IGI Global, 2022) Bhat, Anil Kumar; Rani, Leela
This paper is an attempt to investigate and empirically validate e-marketing mix framework creating online brand equity suitable for adaptation in the Indian context. Exploratory and confirmatory factor analysis are used to identify and validate the e-marketing mix variables to create online brand equity. Primary product and service offerings, website content, customer care and relationship, website interactivity, website's security and reliability, and website speed are the six e-marketing mix elements identified. Also, a conceptual categorization is used to propose and develop a typology that classifies these six variables into primary and secondary activities. The identified e-marketing mix variables will be an insightful aid to planning various marketing activities and controlling other outcome variables like online satisfaction, e-loyalty, online brand equity, etc. This is one of the first attempts to propose and verify e-marketing mix variables for a developing economy like India and classify them under a generic parsimonious dimensional framework for e-commerce.
The Effect of Emotional Intelligence, Empathy and Perceived Social Pressure on Predicting Social Entrepreneurial Intention: A Field Research
(IDEAS is a RePEc, 2020) Bhat, Anil Kumar
The objective of this study was to identify the role of emotional intelligence, empathy, and perceived social pressure on social entrepreneurial intentions among the students of premier technical universities in India using Shapero’s theory of entrepreneurial event as the research framework. The structural model adequately fit the data. The test showed the good fit of the model. The derived statistics of model fit are: CMIN/DF = 1.79, IFI = 0.96, TLI = 0.94, CFI = 0.95 and RMSEA = 0.033. All the three antecedents showed a statistically significant relationship with the mediators. Findings of this research study also suggest that students with emotional intelligence are more inclined towards social entrepreneurial activities. The finding of this research study will facilitate policymakers and educators for promoting social entrepreneurial activities at the university level. Based on these results, educators may review support system that will prove helpful for students. This is one of its kinds of research conducted in the Indian context. Findings of this research will be helpful in predicting how the intention process of Indian students is affected by emotional intelligence, empathy and perceived social pressure.
Effect of facilitating conditions on the use of social networks as pedagogical tool in higher education
(Springer, 2024-10) Bhat, Anil Kumar; Dutta, Nirankush
As internet connectivity gains ubiquity and social network sites emerge as the most popular venue for gathering of people of all ages, the government and educationists can think of putting social networks to better use by using it as a pedagogical tool, especially for higher education. Although some studies have been conducted in this regard, the findings often seem to lack proper scientific and statistical validation. Moreover, majority of these research works having been conducted in the Western countries, may not hold true in case of developing countries like India. The current research work focuses on this need and attempts to explore the present status of usage of social media in Indian institutes of higher education. Taking cue from the Unified Theory of Acceptance and Use of Technology, proposed by Venkatesh et al. (MIS Q 2(3): 425–478, 2003), we have checked whether there is a significant difference in perception among faculty members, students and administrators of higher educational institutions regarding availability of facilitating conditions to use social network sites for educational purposes. Appropriate statistical techniques have been used on a random sample to empirically validate the findings, which indicate that the expectation of faculty members, students and administrators in institutes of higher education vary regarding use of social media for academic purposes.
Effect of perceived relational characteristics of online social network on e-WOM and purchase intention: exploring mediating role of trust
(Inder Science, 2017) Bhat, Anil Kumar
This paper explores the effect of perceived online social network characteristics and interpersonal trust on formation of attitude and intention to pass along electronic word of mouth about online stores as well as intention to purchase from those stores which use online social media marketing. Tie strength, homophily, embeddedness, cohesiveness and social capital have been considered as antecedents of trust, which lead to formation of attitude and intention to pass along electronic word of mouth as well as to purchase. The proposed conceptual model, based on existing literature, is empirically verified with 424 online social media users, employing partial least square. This study is among the very few empirical investigations done on antecedents of trust in online social media marketing focusing only on perceived relational characteristics of online social networks.
An empirical analysis of the factors affecting social entrepreneurial intentions
(Springer, 2017-05) Bhat, Anil Kumar; Tikoria, Jyoti
The present study aims at identifying the social entrepreneurial intention among undergraduate students in Indian context by using the theory of planned behaviour as the research framework. A 72 item questionnaire was responded by 390 students of premier technical universities of India. A method of sampling used was systematized random sampling. 69% (N = 269) of the respondents were male and 31% (N = 121) were female and the average age of the respondents was approximately 20 years. The questionnaire measured emotional intelligence, creativity, and moral obligation, attitude toward becoming a social entrepreneur, subjective norms and perceived behavioural control. The result shows that the proposed model in the present study explains 47% of the variance, explaining the social entrepreneurship intention. Creativity showed a strongest positive relationship followed by emotional intelligence. This research study contributes to the social entrepreneurship literature by introducing emotional intelligence and creativity as new antecedents that also explains social entrepreneurial intention formation.
An empirical exploration of supply chain design factors and their influence on supply chain performance
(IDEAS is a RePEc, 2013) Bhat, Anil Kumar; Sharma, Satyendra Kumar
Supply chain management has become a competitive tool for companies to increase their profitability and supply chain performance is getting the attention of business executives. They have started to focus on various factors, (that are) responsible for supply chain performance. We present an extant literature review on various factors that enable supply chain performance. Further, we conducted a survey in the Indian automobile industry and have attempted to test empirically the relationship between various supply chain design factors and supply chain performance. Factors such as aligning incentives, integration, adaptability and contingency planning were found to be most important factors. However, similar studies need be conducted in other industries to generalise the findings of our survey.
An empirical investigation of the contribution of supply chain design characteristics on supply chain risks in Indian automobile industry
(Inder Science, 2012) Sharma, Satyendra Kumar; Bhat, Anil Kumar
The importance of supply chain risk management is attracting the attention of academicians and business managers globally. As companies experience globalisation and cut throat competition, companies are forced to adopt measures to contain risk due to their supply chain design characteristics. The purpose of this paper is to identify supply chain design characteristics and investigate their relationship with overall supply chain risk. This research presents the empirical investigation of supply chain risk drivers. Analysis of responses from 102 executives from Indian automobile industry, give an insight into the relationship between key supply chain risk drivers viz. (supply chain complexity, focus on efficiency, dependence on few members and node criticality), and supply chain risks.
An Empirical Study on Supply Chain Risk Management Strategies in Indian Automobile Industry
(SSRN, 2015-08) Sharma, Satyendra Kumar; Bhat, Anil Kumar; Routroy, Srikanta
Supply chain disruptions, major or minor, have affected supply chains negatively. Literature shows that supply chain disruptions also lead to reduction in shareholder value. Supply Chain Risk Management (SCRM) has become a concern for boardrooms, and companies have started to think how they can better manage their supply chains to survive and continue operations. This paper provides insights into SCRM in Indian automobile sector. Strategies used to deal with supply chain risks are explored in this paper. First a taxonomy is suggested based on the review of the extant literature, i.e., proactive strategies, coping strategies, aligning strategies, early warning strategies and survival strategies. These strategies are then empirically tested in the context of Indian automobile industry. A total SCRM strategy index is calculated and the status of Indian automobile industry in SCRM is discussed.
Empowering informed life insurance decisions: the impact of financial literacy on framing effects
(Emerald, 2024-10) Bhat, Anil Kumar; Tikoria, Jyoti
This study investigates the impact of financial literacy on consumers’ intention to purchase life insurance policies with a framing effect. Although life insurance companies use framing to nudge consumers, this marketing tactic fails to foster long-term relationships and informed decisions. The study introduced a financial literacy education comparing the benefits of life insurance with traditional banking instruments. Using a rating-based conjoint analysis experiment, the effects of financial literacy on premium and benefit framing were tested and analyzed with three-way ANCOVA and Hayes Process. Results indicate that financial literacy significantly increases purchase intention for policies with monthly premiums and aggregate benefits.