Browsing by Author "Goyal, Praveen"

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Agro-tourism: a literature review
(CRC Press, 2023) Goyal, Praveen; Chadha, Saurabh
For many centuries, the agricultural sector has been considered an important sector of the economy. Over a while, the contribution of this sector to economic growth has declined for various reasons. These reasons include rapid industrialization, migration to the urban areas, more focus on white-collar jobs, and a decline in agricultural land resulting in the downfall in the farmer’s income. Governments across the globe, in general, and especially in developing economies, are exploring various ways to increase the income of rural households. Agro-tourism has emerged as an important way to increase farmers’ income globally. Governments are implementing various policies to promote agro-tourism activities. In recent years, this concept has captured the interest of scholars, practitioners, and policymakers and further resulted in the growth of research in this field. This study presents a review of the literature in the field of agro-tourism. The literature for the study was collected from the Scopus database using specific keywords. Research studies published in the last 20 years were collected for the review. The study results show a significant growth in the literature in the field of agro-tourism across the globe.
Application of multicriteria decision analysis (mcda) in the area of sustainability: a literature review
(International Journal of the Analytic Hierarchy Process Publishing, 2020) Goyal, Praveen
Multi-Criteria Decision Analysis is a decision-making technique that is used by practitioners and frequently discussed and applied by researchers. This present study attempts to review the literature of applications of MCDA techniques in the area of sustainability using citation analysis. For the data collection, the Scopus database was used. With the help of related keywords, 701 research papers were identified and found suitable for analysis. These papers were then analyzed based on country, author, citation, year, and other criteria to demonstrate the pattern of research applying MCDA in sustainability. The CiteSpace tool was also used to present the clusters, citation analysis, and keywords as bursts. The findings of the present study will help future researchers better explore the field.
Assessing Impact of Human Capital, SRHRM and Employee Related Factors on Firm Performance
(World Scientific, 2019) Goyal, Praveen; Chanda, Udayan
In today’s competitive environment, the Indian manufacturing sector is feeling the need to develop new strategies to increase employee performance by improving the job satisfaction and reducing stress. Improving employee performance is one of the important drivers of the organization’s growth. In recent years, organizations are also investing a great deal on human capital to capitalize on employee productivity. The objective of this study is to identify and assess the association among different individual level factors and their impact on the organization performance in the Indian Manufacturing companies. Partial least square (PLS) approach was used to examine the relationships among various factors that lead to employee commitment and organizational performance. Results of this study can provide an important reference for both academicians and practitioners for effectively improving employee satisfaction, employee commitment to increase the economic performance of the organization.
Assessing Managers Awareness About CSR Issues: A Study of Indian It Industry
(JETBM, 2015) Goyal, Praveen
CSR has become important part of today 's corporate strategi. It is important to the decision makers that they should communicate effectively c0mpany’s CSR e/forts to all levels ofmanagement. This study aims at evaluating the awareness about the CSR initiatives in Indian 1T_/irms. Data has been collected using survey questionnaire method. Result of the studies shows that employees in the IT ﬁrms are aware about the CSR initiatives of their companies.
Assessing online reviews: A text analysis approach
(Bloomsbury Publishing, 2018) Goyal, Praveen
The added objectives of FOBE 2018 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas and to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad. The conference will be a regular event to make it an ideal platform for people to share views and experiences in the formulation and implementation of Strategy, Information Technology, Marketing and other facets of Business Administration. Hope this volume finds space in the minds of the practicing world of business and draws new landscapes in future.
A Bayesian Network Model on the association between CSR, perceived service quality and customer loyalty in Indian Banking Industry
(Elsevier, 2017-04) Chanda, Udayan; Goyal, Praveen
Corporate Social Responsibility has become a buzzword in the contemporary era. Decision makers are including CSR as important part of company’s corporate strategy. Indian banking industry is also facing huge challenges and looking for the avenues to create competitive advantage to retain and attract the customer. This study aims at identifying the association of various CSR initiatives on the perceived service quality and customer loyalty in the Indian perspective by using Bayesian Network analysis. Results of the study show the different dimensions of CSR that establishes relationship with the perceived service quality and customer loyalty.
Co-creation of intangible brand assets: an integrative S-D logicorganic view of brand-based conceptual framework
(Elgar Online, 2022-03) Goyal, Praveen
Service-Dominant (S-D) logic has sparked a renewed conceptualization of brands, which are considered as experiential processes co-created by service system actors. Drawing on this S-D logic-based reconceptualization of brands, in conjunction with the Organic view of the Brand (OVB), we offer insight into the deployment of value co-creation as a strategic tool for developing intangible brand assets. We also outline specific actors' brand-related resource contributions that are conducive to value co-creation's development. Based on these analyses, we propose a conceptual framework that highlights relevant service system actors' brand-related contributions in co-creating the key intangible brand assets of brand heritage, brand identity, and brand meaning. We conclude by pointing out important implications that arise from these analyses.
A comprehensive assessment of the techno-socio-economic research growth in electric vehicles using bibliometric analysis
(Springer, 2021-10) Bansal, Hari Om; Goyal, Praveen
Electric vehicles (EVs) have proved capable of solving many of the environment’s problems such as reducing harmful pollutants’ emission along with having greater motor efficiency than gasoline vehicles. This study presents a bibliometric analysis of 10,426 publications from the year 1989 to 2020, obtained from Web of Science™ (WoS) core collection (CC). An initial citation analysis was done using Histcite to identity the leading nations, institutes, authors, and journals performing research related to EVs. Following this, a co-citation analysis was performed using VOSviewer, which generates clusters that are further analyzed to identify the key domains in EV research. A research overview in EVs over the last three decades is presented that can serve various stakeholders in this field of study. The results of this study will highlight the critical research areas in the field of EVs. Additionally, it will also provide various insights that may help the policymakers, practitioners and associations to accelerate EV adoption by the end-users.
Corporate sustainability performance and firm performance research: Literature review and future research agenda
(Emerald, 2013-03) Goyal, Praveen
The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study.
Corporate sustainability performance assessment: an analytical hierarchy process approach
(Inder Science, 2014-10) Goyal, Praveen
The objective of this study is to develop a model to measure the corporate sustainability performance of the oil and gas industry using an analytical hierarchy process. A top-down approach was used for selecting sustainability indicators based on three dimensions: social, environmental and economic. The model was applied to the case company to assess sustainability performance and for validation purposes. The assessment discloses a little improvement in corporate sustainability performance of the company. Therefore, the model may help analyse corporate sustainability performance in view of a competitive advantage in the long run. This model will also help stakeholders assess the sustainability performances of particular companies and their relative performances with competitors. This model may help develop a set of standards for a particular sector so companies may improve their sustainability performance.
The critical role of the chief information officer in smart management of digital transformation
(IGI Global, 2022) Goyal, Praveen
Organisations are increasingly attempting to digitally transform their business models. Effective management of these new-age business models requires specific skills. In this regard, among all the C-suite leaders, the role of the Chief Information Officer (CIO) is the most impacted. The role itself is getting transformed from traditional infrastructure and application management to becoming a strategic business partner. As a result, expectations from the CIOs have increased manifold though many organisations remain dissatisfied with the delivery of digital transformation. Thus, specific to CIO role perspective, both in practice and literature, there exists a gap between what is expected versus what is delivered. To address this gap, through this study in context of digital transformation (DT), the authors deliberate on how the role of the CIO is transforming, outlining novel responsibilities and vital leadership skills that will be perquisite to contribute effectively for the future CIO positio
Cultural Diversity in Tourism: A Bibliometric Analysis of 33 Years (1988–2021)
(Emerald, 2022-11) Goyal, Praveen
The aim of the present study is to perform bibliometric analysis on available literature on the subject of cultural diversity in the tourism sector. The Scopus database is used to retrieve the research article data and 133 articles were fetched over a period of 33 years (1988–2021). The further analysis is performed using and Biblioshiny tool package of R programming language and VOSviewer. The findings for study not only reveal the trends of publications but also produced the information on most influential authors, journals, and universities which are actively contributing to the subject of cultural diversity in tourism. Various network graphs are also generated using software to draw meaningful conclusions. The present study will not only aid future investigators in understanding the past developments on the subject of cultural diversity in tourism but also help industry professionals in formulating better strategies and tactics keeping in mind the cultural dimension of tourism. The present study is a maiden attempt to perform the bibliometric analysis on the subject of cultural diversity in tourism.
Developing a framework of sustainable consumption in retailing contexts
(Sage, 2023-07) Goyal, Praveen
Over the years, the retail sector has been showing increasing interest in inculcating sustainable consumption practices and behaviors among their consumers. This study, accordingly, explores how retailers can contribute to addressing consumers’ various psychological dispositions to co-create sustainable consumption in the retail context. In that regard, the MAPED framework has been developed corresponding to White et al.’s SHIFT framework for exploring the process and mechanism of co-creating sustainable consumption in the retail sector. This comprehensive conceptual framework has been developed using a methodological approach of critical review and analysis of the extant academic literature on value co-creation and sustainable consumption. Accordingly, this study attempts to contribute to both sustainable consumption and value co-creation literature.
Emerging trends in the literature of value co-creation: a bibliometric analysis
(Emerald, 2020-04) Goyal, Praveen
The purpose of this paper is to review the extant literature on value co-creation using bibliometric analysis in an attempt to gauge the evolving journey of this concept since its inception in the business and management domain.
Enablers and Barriers of Electric Vehicle in India: A Review
(IEEE, 2020) Bansal, Hari Om; Goyal, Praveen
India contributes a major share of the total greenhouse gases on Earth. Many Indian cities are grappling with air pollution, majority of which is the result of increasing number of vehicles on roads. To contain the rising pollution, countries all over the world are working on alternative sources of energy to meet their energy demand. India out of all countries is in dire need of an intervention to reduce air pollution. Electric vehicles offer a clean alternative mobility solution and can be relatively easily introduced in the two and three wheeler market in India. The present study discusses the need for electric vehicles in India and the technologies available in the market which can be implemented in the Indian scenario. The paper also discusses about the policy decisions taken by the government and investments made by Indian automotive makers in electric vehicle segment. Finally, the paper highlights some of the barriers which are preventing or slowing the growth of electric vehicles in India.
Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains
(Emerald, 2025-09) Goyal, Praveen
The present study aims to expound on a hidden and intrinsic mechanism that forms green competitiveness for firms. This study establishes a link between buyer-supplier integration and green supply chain (SC) practices in relation to green competitiveness. It highlights how green SC practices shape both operational and marketing competitiveness (MKC).
Enhancing Public Engagement for Green Diwali: An Initiative of Centre for Sustainability, Growth, and Development (CSGD)
(IGI Global, 2020) Goyal, Praveen
The purpose of this article is to engage student community to celebrate Green Diwali. The present study makes use of various engaging activities to generate awareness about the celebrating Diwali in unsustainable manner. The effectiveness of the activities was also measured through a questionnaire-based survey. The article provides an excellent example of educating and promoting sustainable development through celebration of Green Diwali. This study will encourage other institutions in the country to promoting sustainable development activities and take the initiatives like that of Green Diwali.
The evolution of pro-environmental behavior research in three decades using bibliometric analysis
(Wiley, 2024-03) Goyal, Praveen
Pro-environmental behavior plays a pivotal role in mitigating adverse environmental conditions like climate change and greenhouse gas emissions. Therefore, the current study aims to demonstrate the evolution of pro-environmental behavior research and determine the emerging areas of this research field. This study employs a bibliometric approach encompassing temporal, co-word, citation, and bibliographic coupling ana- lyses using SciMAT and VOS Viewer to analyze 1824 articles extracted from Scopus, spanning the period from 1993 to 2022. The findings of bibliometric analysis reveal that (i) After the introduction of sustainable development goals, the research on pro- environmental behavior has considerably evolved and gained enormous diversity, (ii) the predominant research themes include ecotourism, sustainable consumption behavior, and corporate social responsibility, (iii) green behavior and green marketing are the two significant emerging research areas. This study would facilitate research practitioners and academicians in comprehending evolving trends and identifying avenues for future research.
Evolution of Sustainability as Marketing Strategy: Beginning of New Era
(Elsevier, 2012) Goyal, Praveen
Time has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. In earlier phase of 1970s, ecological issues have emerged as a new paradigm in marketing strategy. Then in next decade, social issues picked up the lime light and emerged along with ecology. Reassessment of the issues resulted in evolution of green or environmental issues in marketing strategy and now the sustainability in marketing strategy has become the focus of attention of the researchers. Therefore, the objectives of this paper are, first, to review and understand concepts of marketing strategy and sustainability, secondly, to discuss evolution of sustainability in marketing strategy and lastly, to discuss the future of sustainability marketing strategy.
Exploring the drivers of digital transformation in Indian organisations: a multi-sector study
(Inder Science, 2023-09) Goyal, Praveen
Digital transformation (DT) has presented tremendous opportunities and challenges to organisations. By leveraging continuously emerging digital technologies, organisations are increasingly pursuing to make their business models efficient and smart. Consequently, research on DT has gained significant momentum in academia and practice. Although many studies present insights about DT as a phenomenon, the underlying factors encouraging such transformations are not frequently evaluated and discussed, and less so in Indian context. This study addresses this research gap by conducting a multiple case study of six organisations engaged in DT and identifying primary reasons driving the organisations towards DT. These factors are broadly classified into four categories - business innovation and process improvement, business sustainability, internal digital aspirations, and unplanned external exigencies. The study empirically identifies the drivers of DT that beginner organisations can use to address 'where to start for DT'. The well-established organisations can use these drivers as a baseline to assess, contextualise and strategise their DT efforts to improve the success rates of their DT endeavours