Browsing by Author "Singh, Shaili"

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Experiential learning: analyzing success and failures in Indian telecom sector
(Emerald, 2018-11) Singh, Shaili
The purpose of this paper is to study the self and vicarious learning patterns of organizations through operational success and benchmark failure experiences. The study is specific to the Indian telecom sector.
Industry and community peers as drivers of corporate social responsibility in India: The contingent role of institutional investors
(Elsevier, 2021-05) Singh, Shaili
The extant research has widely investigated the various institutional antecedents of corporate social responsibility (CSR). However, the role of peer groups on the firm’s CSR has received relatively less attention. To this end, the present study examines the CSR of the firms due to the mimetic isomorphism mechanism arising among ‘industry peers’ (i.e., peer firms which operate in the same industry) and ‘community peers’ (i.e., peer firms with their headquarters located in the same geographical area). The study examines CSR along two dimensions: CSR engagement level and CSR spending. The study examines the fixed effects regression on a balanced panel data, collected from the annual reports and CMIE Prowess database of 321 listed firms from 2015 to 2018 in India. The results indicate that both the industry and the community peers positively influence the CSR engagement level and CSR spending of the firms. However, community peers’ effect is stronger than the industry peers’ on both dimensions. The divergence from peer groups’ mean CSR spending negatively moderates the peer group and CSR relationships. The results further indicate that institutional investors reduce the mimetic isomorphic (shouldn’t it be isomorphic mimetic) pressure on the firm. The study contributes by proposing a measurement index of CSR engagement level. Managers can develop appropriate business policies for a firm’s CSR activities based on ‘industry’ and ‘community’ peer firms.
Is Low Cost Strategy in Airlines Sustainable? – A Comparative Financial Ratio Analysis of Low Cost Airline Companies in India
(SSRN, 2017) Singh, Shaili
Analysing a time series, cross sectional data of three Indian companies for a period of five years from 2011 to 2015, the present study compares the financial performance of low cost aircraft carriers in India. Low cost aircraft carriers included in study are Go Air, Spice Jet and Indigo. Used SPSS Tool, to perform ANOVA Test followed by Post Hoc (Tamhane) to identify differences among the three companies. Also graphical interpretation of financial ratios is done to understand the performance dynamics of these companies. The key findings show that financial performance of the three companies is statistically different; success of Indigo (Interglobe Aviation Ltd.) relies on its model by which it succeeds in making profits even in times of distress. Finally the study also discusses the sustainability aspect of low cost strategy in airlines.
Just One More Episode: Exploring Consumer Motivations for Adoption of Streaming Services
(APJIS, 2021-03) Singh, Shaili
This study examines the adoption of subscription-based video on demand (SVOD) streaming services among consumers. Primarily, we explore the moderating effect of the two models of streaming services, standalone streaming services and bundled streaming services, on the users’ adoption. We employ the Unified Theory of Acceptance and Use of Technology (UTAUT2) model in this study. We utilize the data collected from 337 Indian respondents and find that all constructs of the UTAUT2 model act as motivators of adoption. Gender, age, and experience of the respondent also play a moderating role in the adoption of streaming services. We also find that providing bundled streaming service positively moderates price-value and hedonic motivation of adoption. The study is perhaps the first of its kind that aims to understand the motivations for adoption of SVOD services, particularly in the Indian context, which has the fastest growing base of internet users in the world.
Peer Effect on Corporate Social Responsibility: Investigating Moderating Role of Business Group Affiliation, State Ownership, and Firm Size
(IGI Global, 2019) Singh, Shaili
This study explores a firm's response to institutional pressure from industry peers on their Social community spending. Social community spending is symbolic of the fulfillment of a firm's corporate social responsibility (CSR). The authors hypothesize that mimetic isomorphism occurs among firms in an industry and organizational characteristics, i.e., business group affiliation, ownership status (state-owned versus private), and firm size strengthen or weaken the influence of industry peers. The authors test the propositions on a pooled time-series cross-sectional data of firms in India, with 3,307 observations from 2009-2017 using Generalized Least Squares (GLS) random-effects model. The findings suggest industry peers have a positive influence on a firm's SCS, and this effect is stronger for state-owned enterprises and large firms and weaker for a business group affiliated firms which further aggravates with group size. This article establishes the positive role of the industry association in driving its member firm's SCS and offers an understanding of the contingencies in the above relationship.
Using transcendental phenomenology to explore the social jugaads of transacting money post demonetisation in India
(Inder Science, 2019-06) Singh, Shaili
The present study investigates the post effects of demonetisation that occurred in India on November 8, 2016, through the first-person point of view experience. The paper analyses individual and collective construction of social jugaad or innovative solutions that local people adopted for depositing and withdrawing the money alone or with the help of others. The region of study is a small tier-2 city of Rohtak, in the state of Haryana, which is in the proximity of the National Capital Region of the country. The study applies transcendental phenomenology to capture the essence of individual experiences and assess the universal meanings of the phenomenon. This research could be useful in understanding the possible ways in which people would react to such a step of the government and provides information for policymaking, aimed at addressing currency disposal behaviours.