Value creation and value appropriation in interfirm alliances using coopetitive strategy – Study of the Indian pharmaceutical industry
No Thumbnail Available
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
BITS PILANI, Pilani campus
Abstract
Description
Under the Supervision of Prof. Neetu Yadav and co-supervision of Prof. Anil K. Bhat
Keywords
Management, Value creation, Interfirm alliances, Coopetitive strategy, Pharmaceutical industry