Omnichannel retailing: exploring future research avenues in retail marketing and distribution management
| dc.contributor.author | Dutta, Nirankush | |
| dc.date.accessioned | 2025-02-18T10:09:07Z | |
| dc.date.available | 2025-02-18T10:09:07Z | |
| dc.date.issued | 2023-07 | |
| dc.description.abstract | This study explores the present state of research related to omnichannel retail, investigates retail's different sub-areas and suggests future research directions. | en_US |
| dc.identifier.uri | https://www.emerald.com/insight/content/doi/10.1108/ijrdm-05-2022-0166/full/html | |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17855 | |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.subject | Management | en_US |
| dc.subject | Omnichannel | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Omnichannel retailing: exploring future research avenues in retail marketing and distribution management | en_US |
| dc.type | Article | en_US |