FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market

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dc.contributor.authorBhat, Anil Kumar
dc.contributor.authorDutta, Nirankush
dc.date.accessioned2023-05-04T09:26:34Z
dc.date.available2023-05-04T09:26:34Z
dc.date.issued2016-09
dc.description.abstractPowered by 27 million births a year and a growing middle to upper class, India's baby care e-tailing sector is expected to grow to US $500 million by 2017. FirstCry, established in December 2010 with seed capital of Rs. 25 million (about US $548,000), has gradually emerged as Asia's largest online shopping portal for products for children and expectant mothers with an inventory of more than 90,000 items from over 1,200 top international and Indian brands. Aiming to create a seamless experience focused on constant innovation, improvement, and added value, FirstCry faces challenges related to logistics, payment gateways, and intense competition to gain new customers in this lucrative market. In the tumultuous online baby care products market, which has seen several major businesses close their doors or be acquired by others, how will FirstCry maintain its lead and grow its business in the next few years?en_US
dc.identifier.urihttps://store.hbr.org/product/firstcry-com-fighting-to-lead-the-giant-online-baby-care-products-market/HEC141
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10658
dc.language.isoenen_US
dc.publisherHarvard Business Publishingen_US
dc.subjectManagementen_US
dc.subjectFirstcryen_US
dc.subjectBaby Careen_US
dc.subjectE-Commerceen_US
dc.subjectOnline shoppingen_US
dc.titleFirstCry.com: Fighting to Lead the Giant Online Baby Care Products Marketen_US
dc.typeArticleen_US

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