Analyzing the post-harvest supply chain enablers of vertical integration for rural employability and marketability
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Date
2022
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Publisher
Emerald
Abstract
The purpose of this study is to analyze the post-harvest supply chain enablers (PHSCEs) for vertical integration to enhance rural employability, farmer profitability and rural produce marketability (i.e. market prospects) in the post-harvest supply chain (PHSC). The impact of vertical integration is also explored for various commercial produces.
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Keywords
Mechanical Engineering, Structural Equational Modeling, B2B marketing, Vertical integration, Rural marketing, Fuzzy techique for order of perference by similarity to an ideal solution