Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types

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dc.contributor.authorDutta, Nirankush
dc.date.accessioned2025-09-25T10:04:40Z
dc.date.available2025-09-25T10:04:40Z
dc.date.issued2025-01
dc.description.abstractThis study explores the shopping orientations of omnichannel customers through the lens of generational cohort theory, which influences their decision-making style while shopping online. It offers key insights into how Generations X, Y and Z interact with digital platforms, helping retailers adapt to the shifting dynamics of modern customers.en_US
dc.identifier.urihttps://www.emerald.com/ijrdm/article-abstract/53/4/312/1241792/Generational-dynamics-of-omnichannel-customers?redirectedFrom=fulltext
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19561
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectManagementen_US
dc.subjectOmnichannel customersen_US
dc.subjectGenerational cohortsen_US
dc.subjectOnline shopping orientationsen_US
dc.subjectMANOVAen_US
dc.titleGenerational dynamics of omnichannel customers: analysing shopping preferences across diverse product typesen_US
dc.typeArticleen_US

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