Analysis of preferred customer enablers from supplier’s perspective

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dc.contributor.authorRoutroy, Srikanta
dc.date.accessioned2023-08-19T04:10:01Z
dc.date.available2023-08-19T04:10:01Z
dc.date.issued2016
dc.description.abstractThe purpose of this paper is to identify, rank, classify and establish the structural relationships between the preferred customer enablers (PCEs). This analysis would assist a manufacturer in selectively exercising the PCEs and effectively run-through the concept of reverse marketing in the buyer-supplier relationshipsen_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/BPMJ-10-2015-0135/full/html
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11530
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectMechanical Engineeringen_US
dc.subjectSupply chainen_US
dc.subjectRelationship marketingen_US
dc.subjectRelationship marketingen_US
dc.subjectRelationship marketingen_US
dc.subjectBuyer-supplier relationshipsen_US
dc.subjectSuppliersen_US
dc.titleAnalysis of preferred customer enablers from supplier’s perspectiveen_US
dc.typeArticleen_US

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