Flipkart: journey of an Indian e-commerce start-up

Simple item page
dc.contributor.authorBhat, Anil Kumar
dc.contributor.authorDutta, Nirankush
dc.date.accessioned2023-05-04T09:49:58Z
dc.date.available2023-05-04T09:49:58Z
dc.date.issued2014-11
dc.description.abstractFounded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. Efficient use of various marketing strategies has catapulted the company to its success. Till now, they have overcome most of the hurdles successfully. However, a lot needs to be discussed to find out ways to meet the challenges thrown by its competitors, to maintain its supremacy over other online e-retailers and continue its exponential growth to meet USA $1 billion sales by 2015.en_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/EEMCS-03-2014-0064/full/html
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10662
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectManagementen_US
dc.subjectPrinciples of management,en_US
dc.subjectMarketingen_US
dc.subjectFinanceen_US
dc.subjectStrategyen_US
dc.subjectSupply Chain Managementen_US
dc.titleFlipkart: journey of an Indian e-commerce start-upen_US
dc.typeArticleen_US

Files

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Management