Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains

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dc.contributor.authorGoyal, Praveen
dc.date.accessioned2025-09-25T11:06:57Z
dc.date.available2025-09-25T11:06:57Z
dc.date.issued2025-09
dc.description.abstractThe present study aims to expound on a hidden and intrinsic mechanism that forms green competitiveness for firms. This study establishes a link between buyer-supplier integration and green supply chain (SC) practices in relation to green competitiveness. It highlights how green SC practices shape both operational and marketing competitiveness (MKC).en_US
dc.identifier.urihttps://www.emerald.com/msar/article-abstract/doi/10.1108/MSAR-07-2024-0078/1278529/Enhancing-green-competitiveness-the-role-of-buyer?redirectedFrom=fulltext
dc.identifier.urihttps://dspace.bits-pilani.ac.in/handle/123456789/19563
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectManagementen_US
dc.subjectBuyer-supplier integrationen_US
dc.subjectGreen competitivenessen_US
dc.subjectGreen supply chain managementen_US
dc.subjectQ56en_US
dc.titleEnhancing green competitiveness: the role of buyer-supplier integration in automotive supply chainsen_US
dc.typeArticleen_US

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