Austerity to materialism and brand consciousness: luxury consumption in India
| dc.contributor.author | Bhat, Anil Kumar | |
| dc.date.accessioned | 2023-05-03T10:45:54Z | |
| dc.date.available | 2023-05-03T10:45:54Z | |
| dc.date.issued | 2018-05 | |
| dc.description.abstract | The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers. | en_US |
| dc.identifier.uri | https://www.emerald.com/insight/content/doi/10.1108/JFMM-03-2017-0025/full/html | |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10640 | |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.subject | Management | en_US |
| dc.subject | Luxury Consumption | en_US |
| dc.subject | Social Value | en_US |
| dc.subject | Materialism | en_US |
| dc.title | Austerity to materialism and brand consciousness: luxury consumption in India | en_US |
| dc.type | Article | en_US |
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