Green advertising: a hybrid literature review using citation and TCM analysis

Simple item page
dc.contributor.authorGoyal, Praveen
dc.contributor.authorChanda, Udayan
dc.date.accessioned2025-02-18T10:41:45Z
dc.date.available2025-02-18T10:41:45Z
dc.date.issued2025-01
dc.description.abstractGiven the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades.en_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/bl-10-2023-0288/full/html
dc.identifier.urihttps://dspace.bits-pilani.ac.in/handle/123456789/17857
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectManagementen_US
dc.subjectGreen advertisingen_US
dc.subjectBibliometric analysisen_US
dc.subjectSystematic literature reviewen_US
dc.titleGreen advertising: a hybrid literature review using citation and TCM analysisen_US
dc.typeArticleen_US

Files

Collections

Department of Management