Investigating the impact of online service convenience on customer engagement, attitude and intention to use food delivery apps

Simple item page
dc.contributor.authorGoyal, Praveen
dc.date.accessioned2025-02-19T05:19:03Z
dc.date.available2025-02-19T05:19:03Z
dc.date.issued2023
dc.description.abstractFurthermore, the role of customer engagement has been examined in relation to attitudes and intentions to use mobile food delivery apps. The data was collected in five malls of the National Capital Region (NCR) of India through a structured questionnaire. The convenience sampling method was employed, resulting in 161 responses. The Adanco 2.2 software was used to analyze the responses. Since this study represents the first attempt in the context of food delivery apps, its findings have implications for both academics and marketersen_US
dc.identifier.urihttp://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/G6
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17882
dc.language.isoenen_US
dc.subjectManagementen_US
dc.subjectConvenienceen_US
dc.subjectCustomer engagementen_US
dc.subjectFood delivery appsen_US
dc.subjectMobile appsen_US
dc.titleInvestigating the impact of online service convenience on customer engagement, attitude and intention to use food delivery appsen_US
dc.typeArticleen_US

Files

Collections

Department of Management