Exploring consumer cynicism: a systematic literature review

Abstract

This article conducts an extensive literature review on consumer cynicism from 2011 to August 2023. Its primary objective is to thoroughly explore existing research publications while pinpointing potential directions for future investigation. The study encompasses a vast body of consumer cynicism literature sourced from esteemed journals indexed by SCOPUS and ranked by ABDC. Employing the “Preferred reporting items for systematic reviews and meta-Analyses” (PRISMA) framework, the analysis delves into bibliometric aspects, including publication trends, citation patterns, and research methodologies, providing quantitative insights into consumer cynicism research. It comprehensively covers a spectrum of antecedents and dependent variables, vividly depicting the consumer cynicism landscape. Furthermore, the review critically assesses the scope of variables examined within the consumer cynicism context. Identifying the multitude and diversity of factors explored in the literature underscores the all-encompassing nature of research into this phenomenon. This comprehensive review contributes significantly to a deeper understanding of consumer cynicism and offers valuable directions for future research endeavours.