Investigations into Modeling Online Brand Equity

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arunima_thesis.pdf (4.14 MB)

Date

2016

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BITS, Pilani

Abstract

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Supervisor: Anil Bhat and Leela Rani

Keywords

Management, Brand Equity

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http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/4519

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Department of Management.

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