Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain
| dc.contributor.author | Nigam, Achint | |
| dc.date.accessioned | 2023-05-16T06:35:05Z | |
| dc.date.available | 2023-05-16T06:35:05Z | |
| dc.date.issued | 2022-04 | |
| dc.description.abstract | The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further explores how digital transformations like the use of blockchain technology can aid offline/omnichannel retailers in reviving sales via permission marketing for impulse products. | en_US |
| dc.identifier.uri | https://www.emerald.com/insight/content/doi/10.1108/IMDS-12-2021-0799/full/html | |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10867 | |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.subject | Management | en_US |
| dc.subject | Impulse buying | en_US |
| dc.subject | Blockchain | en_US |
| dc.subject | Consumer trust | en_US |
| dc.subject | Digital transformation | en_US |
| dc.subject | Permission marketing | en_US |
| dc.title | Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain | en_US |
| dc.type | Article | en_US |
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