Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework
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Date
2023-12
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Journal ISSN
Volume Title
Publisher
Emerald
Abstract
This article undertakes a literature review on showrooming, offering an exhaustive overview of research publications and future research objectives that will contribute to extending the understanding of the phenomenon.
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Keywords
Management, Showrooming, Channel switching, Cross-channel free riding, Bibliometric review