Study on manufacturer–dealer relationships for strategic alignment

dc.contributor.authorRoutroy, Srikanta
dc.date.accessioned2023-08-23T03:45:16Z
dc.date.available2023-08-23T03:45:16Z
dc.date.issued2020-02
dc.description.abstractDealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the purpose of this paper is focused on developing sustainable strategic relationships between manufacturer and dealeren_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/JGOSS-04-2019-0031/full/html
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11577
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectMechanical Engineeringen_US
dc.subjectFuzzy analytical hierarchy processen_US
dc.subjectQuality function deploymenten_US
dc.subjectBusiness improvementen_US
dc.subjectPaint supply chainsen_US
dc.titleStudy on manufacturer–dealer relationships for strategic alignmenten_US
dc.typeArticleen_US

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