Measuring Business Intelligence & Analytics capability maturity: A study of organizations in India

Abstract

While there have been studies for development and evaluation of maturity models for measuring business intelligence and analytics (BI&A) capability maturity of organisations, there has been no empirical study done solely for assessing the BI&A capability maturity of organisations. The purpose of this paper is to measure the BI&A capability maturity in organisations. This has been done through an empirical study with a sample of 145 organisations from different industry sectors in India. BI&A capability maturity has been assessed using six influencing factors. Analysis has been done based on industry sectors and segments, where findings have indicated some distinct industry segments with varying BI&A capability maturity. Organisations have also been grouped based on the maturity of six factors using K-means clustering technique. Each cluster was found to be representing a different level of maturity. The clusters have been reorganised to bring out interesting insights about BI&A capability maturity. The study presents important managerial implications.