Design and Deployment of Dynamic Performance Targets for the Lastmile Field Executives in eCommerce Logistics Industry

Abstract

This chapter is an action research done for one of the largest eCommerce logistics organization (having presence in India) to design a working mathematical model which rates the field operations staff all around the country based on the dynamic targets depending upon different parameters, and then finally ranks the field executives relatively across the country. To ensure that the rating of the field executives is a fair and transparent process and discounts the influence of the nature of shipments provided to them problem, the authors worked with one of the largest global eCommerce delivery firms to design a rating system of the field supervisors using R.