New media technology acceptance by students of undergraduate language and communication courses

Abstract

Last two decades have witnessed a phenomenal growth in the number of internet users. Internet has brought revolution in each and every field of life including education. But it has been observed that some technologies have been accepted and used for a long span of time whereas there are certain technologies which have been rejected at some point of time; this behaviour is known as acceptance. In this research paper, the user acceptance of internet based new media technologies by undergraduate students in Language and Communication courses has been explored. The well-established UTAUT (Unified theory of acceptance and use of technology) model by Venkatesh has been used as the framework of the study