Management and Architecture for Product Bundle Life Cycle in Retail Banking

Abstract

In this paper, a product bundle life cycle is proposed for retail line of business in banking enterprise. Product bundling involves grouping together different products or services belonging to the same or different lines of business in a bank and offering the bundle to the customer of the bank. The proposed approach helps banks to understand product bundle life cycle and thereby implement a product bundle. Bundle life cycle encompasses the stages of planning, creation, maintenance and reporting of product bundle. The paper also proposes a Service oriented architecture to achieve product bundling in retail enterprise