Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption

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dc.contributor.authorBhat, Anil Kumar
dc.date.accessioned2023-05-03T10:40:49Z
dc.date.available2023-05-03T10:40:49Z
dc.date.issued2019-11
dc.description.abstractThere has been substantial research on luxury globally, but there is a dearth of studies empirically investigating the key relationships affecting luxury consumption. The aim of this paper is to consider the role of consumer vanity and brand consciousness and to set their relationships in context of luxury consumption.en_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/JPBM-09-2017-1564/full/html
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10638
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectManagementen_US
dc.subjectMeditionen_US
dc.subjectLuxury Consumeren_US
dc.subjectLuxury Brandingen_US
dc.subjectRegression analysisen_US
dc.titleRole of consumer vanity and the mediating effect of brand consciousness in luxury consumptionen_US
dc.typeArticleen_US

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