India’s Super 50 companies and their mission statement: a multifold perspective
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Date
2019-05
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Publisher
Emerald
Abstract
The purpose of this paper is to analyze the content of mission statements of India’s Super 50 companies, selected from Forbes India magazine, on multiple aspects such as components, stakeholders’ inclusion, content readability and strategic orientation.
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Keywords
Management, Stakeholder analysis, Frequency analysis, Mission statement, Indian Manufacturing firms