Media, Culture and Ethics

Abstract

Media has become such a prominent source of information today that we just cannot ignore it. Apart from traditional media, the alternate media has occupied a major space in the life of an individual. With the dependence on media for information dissemination, responsibility of being correct is the major concern. Everyone has his/her own prejudices and is guided by whimsical thoughts, so it is imperative to have media literacy to understand the information transferred through any media. Today every individual has the power to generate news through social media. The accuracy of the information is decided by the reader, based on prerequisite information. Media and popular culture percolate in all aspects of our waking time. The unrelenting exposure predominantly guides our perception of reality, The formation of our values, our beliefs and attitudes and above all it defines self and society. This has become an extraordinarily powerful educating agent amongst majority of the population. The speed with which it is influencing the society has blinded us. Hence, it becomes imperative to have complete and true reflection of the cultures in which the stories are set.