Department of Humanities and Social Sciences

Permanent URI for this collectionhttp://localhost:4000/handle/123456789/1926

Browse

Now showing 1 - 20 of 419

Academic adjustment and gratitude in college students: a first-hand evidence from a psychological perspective
(Routledge, 2023) Choubisa, Rajneesh
Gratitude is defined as a sense of abundance, the appreciation of little things in life, and the appreciation of what others have done for us. Studies related to gratitude are predominantly related to well-being, happiness, and life satisfaction. A sense of gratitude is helpful for college students in multiple ways, particularly in their academic life, through appreciation from their teachers and friends. However, the mechanism which explains whether academic adjustment leads to the development of gratitude or vice-versa is empirically undiscovered. We attempt to unlock the potential of developing the virtue of gratitude and academic adjustment to see how they influence each other. With the help of the Gratitude Questionnaire-6 (GQ-6) and College Adjustment Scale, we collected data from various college students (N = 83). Results utilizing a correlational research design highlight that gratitude helps in academic adjustment or that attaining academic adjustment leads to the development of gratitude among college students. Implications from this research can help implement meaningful interventions that can potentially enhance academic achievement, gratitude, or both depending upon their operational dynamics.
An Account of Ethics, Deontological Theory and its Applications in Understanding Ethical Impermissibility of Euthanasia
(Medwin Publishers, 2020-06) Sachdev, Kumar Neeraj
We present in the paper a brief account of ethics and its theoretical frameworks, focusing in particular on deontological theory. We extend the account of ethics to applied ethics in order to analyze various applications of deontological theory for enhancing the understanding of ethical impermissibility of euthanasia.
Achieving Academic Proficiency Standards in Higher Education through Corpus-Based Language Teaching
(Journal of English Language Teaching, 2018) Vijayakumar, Chintalapalli
Schools and colleges in India are now facing the challenge of preparing students for higher studies in countries like the USA and the UK, where English is the primary mode of study. It is argued that a large number of ESL and EFL learners fail to meet the expected academic proficiency standards of B2 of the CEFR due to their poor prior exposure to English. Mushrooming of institutions offering short-term training in English for TOEFL and IELTS sets the tone of the problem. However, corpus based approach, when embedded into our curriculum practices, can address a range of teaching issues, and help our students cope with the needs of higher education, in India as well as abroad. While corpus-based language teaching (CBLT) is not new to India, there are reasons why it has not received as much support as other approaches did. In this paper, I discuss the popular notions that withheld CBLT from its growth and present how corpora—general or specific—can assist ELT practitioners achieve high quality standards in higher education.
Addressing educational and professional inequalities through capability approach
(Mind and Society, 2023) Shukla, Tanu
The study aims to analyse the educational and professional inequalities using the capability approach. . Using the capability approach with distinct secondary datasets, it attempts to comprehend inequalities in understanding the interplay of various attributes leading towards disparities at various levels. Using specific exemplifications, the study shows gender disparity even with the labour force participation representing varied professional roles, representing social oppression at both the fronts of education and professional fronts. The study manifests the intricacies in societal, economic and political factors for understanding the functionalities and capabilities. With a rigorous review of the literature, the study observes the significance of the theoretical perspective in understanding the interplay of inequalities at the micro level that transforms into social oppression using the capability approach.
Aditya Birla, Axis call off new fund offers
(Business Standard, 2023-04-11) Kumar, Abhishek; Tiwari, Khushboo
Advertising for Amul Butter: Can a Classic Campaign Sustain Forever?
(SSRN, 2021-04) Chouhan, Gajendra Singh
Almost everyone in India grows up watching Amul butter girl, one of the loveliest and adorable advertising mascots that has become an ultimate breakfast brand. Of all the advertising brands, Amul butter and its girl remains ever fresh and lasting in our memories since its inception. Amul butter advertising campaign is known for its topicality and there is nothing that has not been touched by this campaign along with the Amul girl. As a part of its advertising strategy, Amul butter is incredible for its long-lasting impact on viewer’s mind, as it takes up any current or controversial issue that is making headlines in the media and turns into a beautiful, hilarious selling point. The campaign with its undiluted messaging style not only nudges the consumers’ preferences, values, and lifestyles but also echoes the sentiments of a nation.
Advertising in Top National English Dailies: Which Newspaper is Winning The Brands?
(Commonwealth Journal of Commerce & Management Research, 2021-06) Chouhan, Gajendra Singh
Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have more choices and options than in the past. While the print industry suffers the onslaught of online journalism, the outlook for Indian print media remains favourable and vibrant. Newspapers still enjoy the trust and patronage of advertising brands. The leading national dailies are inundated with advertisements on every page and more recently even the very first page that is confined for breaking news and hard stories also carries the advertisements. The present study aims at looking the trends of first page advertisements of the leading national dailies of India as per the Indian readership Survey 2012 Q4. IRS numbers are meant to reflect the number of readers per copy of a publication. The IRS is also a metric used by advertisers to choose newspapers to push products. On the basis of the survey, three top English newspapers, The Times of India (TOI), The Hindu (TH), and Hindustan Times (HT) are selected for this study for the duration of two weeks in February 2013. A quantitative content analysis of all the advertisements that present on the first page of the selected newspapers under the proposed time period is done comprehensively. Each advertisement is analyzed for specific parameters like size, placement, presence of logo, social network linkages, product category, visual, and celebrity endorsement. The study finds some interesting facts of first page advertising trends specially the full page ad, type of placement, product category, visual and celebrity etc. The study also reveals the most advertised brands and their choice of newspapers and which newspapers get the maximum ads representing the specific category.
Advertising Language: The Psychology behind the Advertising Messages
(LANGUAGE IN INDIA, 2021-07) Chouhan, Gajendra Singh
Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear before the buyers. Advertising makes a psychological impact on the consumers and so invites them to buy a product. Being loaded with psychological overtone, the language of advertising messages is subtle and mesmerising. A dusky woman will buy a tube of imported fairness cream at high price because the advertisement assures her great career and perfect marriage with instant loveliness. So, it is the psychological make up of the advertisement that makes us think that when we buy Maruti, we buy prestige; when we buy Chawanprash, we buy health and longevity. In this paper, an attempt has been made to understand the psychological implications that govern the consumer’s behaviour to buy a product. The psychological variables play an important part in planning advertising strategies and consequently advertising message to sell a product. Companies that want to understand how consumers think and make decisions about products conduct sophisticated consumer’s behaviour research, to identify their consumers, why they buy, what they buy and how they buy. This information greatly benefits the advertising agencies in selecting media as well as writing copy that would appeal to the particular segment. So advertising is a skillful art of convincing the buyers that the use of a particular cream, soap, oil and shampoo can change their way of life. With Zandu Chawanprash, an old man of 60 years can be rejuvenated as a young man bursting with energy and confidence. A dusky girl vying for air hostess job, a sensuous young model flaunting mobile phone around her neck, a handsome executive desirous of having new luxury car are all the different facets of advertising. They all want to communicate, to persuade, to influence, to lead to some action. That’s why, sometimes, the message is so strong that we buy a product which is not of immediate use to us.
Advertising Through Face Book: Reach And Impact On Youth
(Spark, 2021-06) Chouhan, Gajendra Singh
Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising is catchy and ubiquitous and equally doing great in transforming the small brands and services into the big leagues of brand world. More and more consumers, specially the youth, are migrating towards Digital media. Today, the young people heavily depends on this media, right from email to instant messaging to social networks to gaming, music and videos- they conduct themselves through this media. It is the incredible reach that makes Facebook a most sought after advertising medium as it provides a ‘never before opportunity’ to the marketers to tap the people they are eagerly looking for – the young and tech savvy high spenders. A striking reason to make this media as their favourite choice is that it is free, easy and fast. The paper attempts to study the perception of youngsters about Facebook advertising, how they find it and what they like or dislike about its advertising strategies. This paper is an outcome of a study oriented project that also highlights that as the young consumers continue to dwell on facebooking whether online, mobiles or connected TV, so the advertisers are also flocking to catch them there. Interestingly the papers also suggest some measures with its limited data base to improve the Facebook advertising so that more business sense and better revenue can be generated.
Advertising through Social Media Networks: Let’s Catch up with the Internet Audience.
(IJRCM, 2011-04) Chouhan, Gajendra Singh
Advertisers are always looking out for new ways of advertising to push their products and services in the markets. Advertising is one such activity that thrives on newness of presentation techniques and uniqueness of saleable ideas. Advertising industry, in general, claims to be ever changing, innovative, creative and technology driven in its approach. The Internet has added a new dimension to the existing media of advertising by opening up the world of social media networks and its millions of users. There is so much buzz about social media in today's world. From Facebook to MySpace to Orkut, and our very own desi versions such as Ibibo, Yaari and Minglebox, suddenly all Internet users seem like one big family. The Internet world is vibrant and the ultimate transformation that is taking place is within business landscape, worldwide where companies are beginning to leverage informal social networks to engage people, mollify customers, strengthen their brands and even hire people. The paper manly talks about the social media as strong advertising component, how does it work, what are the genres it offers, the marketing potential of social media, and some of the success stories from Indian markets. It further explores that the large number base of users would make social media an easy, favourable and cost-efficient choice of advertisers in the days to come. Although many companies are experimenting with the medium through Facebook, Orkut, You Tube and other applications, a lot needs to be done to achieve significant results
Advertising: Planning and Implementation
(PHI, 2021) Sharma, Sangeeta
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes, in detail, how to develop and execute an effective advertising campaign by understanding consumers' mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan.
Ambedkar’s Critique of Sacred Testimonies and Liberatory Practices
(Transcript-verlag, 2024) Yadav, Anupam
Babasaheb Dr. Bhimrao Ramji Ambedkar (1891–1956), a contemporary Indianthinker and the chief architect of the Constitution of India, has significantly im-pacted the socio-religious landscape of India. His vision of social change derivesfromthesubversionofthe“grandnarrative”rootedintheHindureligiousscriptureswhich govern the religious-cultural predicament of Indian society. Ambedkar’smethod can be regarded as critical,hermeneutic,inter-textual and historical in na-ture.Itisthroughthesemethodologicalstances,hevehementlyquestionstheroleofVedic testimony for committing violence of social injustice,particularly,in shapingthe destiny of the Untouchables1and women. In intertwining social injustice andknowledge-question, Ambedkar can be aligned with the contemporary Westerndiscourseonepistemicinjusticethathasevolvedinterestincriticallyevaluatingthetestimonial aspect of knowledge. As a valid epistemic practice, testimony, in theordinary sense, is recognition of the cognitive labour and epistemic contributionof people in terms of their beliefs and justifications.Articulation of testimony,par-ticularly, in creating and fostering social identity which is exclusionary in nature,nonetheless, is the site of epistemic, ethical and social injustices. Besides the ideaof personal testimony, there is another conception of testimony, where certaintexts are granted insurmountable authority
Ambidextrous Gandhi
(Gandhi Marg, 2020) Nair, Harikrishnan Gopinadhan
Analyzing Dictionary Search Preferences: A Study of User Behaviour
(ELTAI, 2023-03) Vijayakumar, Chintalapalli
Understanding a student’s dictionary search preferences is crucial for us to determine learner language needs. We can restructure our instructional materials and strategies for our learners. This paper reports a small-scale dictionary use survey conducted at BITS Pilani, Pilani campus. 91 engineering students from different disciplinary backgrounds have responded to a questionnaire which included items on aspects the students tend to look up in a dictionary and the purposes that determine their look up practices. The findings clearly indicate that many students rely on online dictionaries, and their search preferences are mostly determined by their need to comprehend information rather than produce it.
Are virtues national, supranational, or universal?
(Springer, 2014-05) Choubisa, Rajneesh
Many studies investigated cultural differences in values, most notably by Hofstede and Schwarz. Relatively few have focused on virtues, a related and important concept in contemporary social science. The present paper examines the similarities and differences between nations, or blocks of - culturally related - nations on the perceived importance of virtues. Adults (N = 2.809 students) from 14 countries were asked to freely mention which virtues they found important to practice in daily life, and next to rate a list of 15 virtues, which reflect the most frequently mentioned categories in The Netherlands, as found in a previous study. The 14 nations included the United States, Mexico, nine European and three Asian nations. For the free-listed virtues, we compared the top-ten lists of most frequently mentioned virtues across the nations. We used a correspondence analysis on the frequency table to assess the relationships between the virtues and nations. For the 15 virtues ratings, a MANOVA, and follow-up ANOVA’s were used to examine effects of nation, age, gender and religion. We found strong evidence for relationships between nations and blocks of culturally related nations and the importance attached to various virtues. There appear to be some country specific virtues, such as generosity in France, but also some relatively universal virtues, most notably honesty, respect, and kindness.
Are Virtues" Relative" to Culture?
(Philpaper, 2001) Sachdev, Kumar Neeraj
Articulating Female Angst in Manipur: A Study of Mythical Surrender
(Taylor & Francis, 2017-12) Prateek
If the “unconstitutional” inclusion of Manipur in the Indian union in 1949 left the Manipuris in shock, then the implementation of the 1958 Indian Armed Forces (Special Powers) Act left them speechless and traumatized. In response a new type of Manipuri theatre emerged, which we call “neues theatre.” We examine the reasons for the rise of “neues theatre.” We locate the narrative of a recent Manipuri play Mythical Surrender (2011) in a social and cultural context, explain the ontogeny of Manipuri theatre, and present a gendered analysis to support our views on the impossibility of the unification of North India and the North East.
Articulating Mountains Through Mofussil Aesthetics
(Taylor & Francis, 2019-07) Prateek
This article investigates the crucial role of operatic theatre tradition in representing the mountain culture of Uttarakhand, a region that became the twenty-seventh state of the Republic of India in 2000. Uttarakhand culture is extremely diverse, so in this article I solely examine the performance practices of the Kumaoni community and, in particular, a Kumaoni opera called Rajula Malushahi, which is based on a folk mountain legend. This article problematizes and expands the range of influence of mountain cultures by drawing on a version of this story by Indian director Amit Saxena, performed on 17 January 2017, at the Sri Ram Centre for Performing Arts, Delhi. The first part of the article traces the emergence of the Kumaoni opera tradition and its ability to articulate the voice of these mountain people. In the second and third parts, I examine the dramaturgical practices of Rajula Malushahi and demonstrate how it diverged from mainstream Indian dramaturgies, and how this voiced the anxieties and dilemmas of peripheral mountain cultures. These strategic diversions reimagined the idea of mountains and the female gender. I argue that Kumaoni operatic theatre tradition, which is based on folk narratives, continually connects mountains, human bodies and modern environmental discourses, and thus offers a critique of entrenched modern divisions between humans and non-humans.
Articulating Protest against mass hysteria and senseless violence train to Pakistan and a debt to pay
(Literary Voice, 2012) Lata, Pushp
Assessing psychotherapy as a western healing practice through prediction of help-seeking attitudes
(Taylor & Francis, 2023-02) Choubisa, Rajneesh
This exploratory study assessed the ability of six theory-derived variables representing possible signifiers for the Western cultural components of psychotherapy for predicting attitudes towards professional psychological help-seeking. Using data from 377 participants from India, regression analyses were conducted to test six hypotheses derived from Frank’s and Frank common factors model of psychotherapy. Results indicated a positive relationship between European American values and help-seeking attitudes, a negative relationship between Asian values and help-seeking attitudes, a positive relationship between westernization and help-seeking attitudes, and a negative relationship between cultural mistrust and help-seeking attitudes. Assessing a client’s cultural values, endorsement of a Western lifestyle, and level of cultural mistrust may be particularly predictive in determining suitability for and openness to psychotherapy with the single best predictor being European-American values. Those who do not adhere to Western values, who endorse more Asian values, who live a visibly non-Western lifestyle, and who have high mistrust of Western culture may be better suited for more culturally congruent healing methods.