Department of Humanities and Social Sciences
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Item Communicating at Work: Shifting Paradigms and Emerging Trends(Jain Brothers, 2005) Sharma, SangeetaItem Technical Communication: Principles and Practice: Concepts and Applications(OUP, 2003) Sharma, SangeetaTechnical Communication: Principles and Practice is specifically aimed at undergraduate students of engineering. With its comprehensive coverage it conforms to be the syllabi of major institutes for their course in Technical Communication/Report Writing. Completely up-to-date in terms of communication technology, its discussion on contemporary software like LaTex for presenting technical documents in an added advantage.Item Technical Communication: English Skills for Engineers(OUP, 2008-09) Sharma, SangeetaAdopting a direct, functional and practical approach, this book presents an exhaustive treatment of the principles and advanced forms of technical communication, both oral and written. In addition to the language skills of listening, speaking, reading and writing, it covers the basics of English grammar. It also includes key topics such as technical reports, business correspondence, group discussions, interviews and presentation strategies.Item Soft Skills: Cornerstone of Professional Success(Jain Brothers, 2009) Sharma, Sangeeta; Lata, PushpItem Communicative English for BPUT(OUP, 2009-06) Sharma, SangeetaItem Professional Communication for UPTU(OUP, 2009-06) Sharma, SangeetaItem Communication Skills for Engineers and Scientists(PHI, 2000) Sharma, SangeetaItem Conspicuous Consumption in Cross-National Context: Psychological and Brand Antecedents(Association for Consumer Research, 2009) Sharma, SangeetaThis study addresses the issue of conspicuous consumption among the British and Indian consumers, focusing on the psychological and brand antecedents, using the context of alcoholic beverages while employing a cross-sectional, survey-based methodology. The findings suggest that in both countries psychological and brand antecedents are of crucial importance among consumers in influencing their conspicuous consumption. However, the variables differ in their importance. The findings provide marketers an opportunity to engage with consumers by coupling the right mix of standardization and customization. The study is first of its kind explicitly investigating the conspicuous consumption in a cross-national context.